(Nashville, TN – Aug. 26, 2010)  Nashville-based marketing and promotions firm, The AristoMedia Group, is continuing its run of successful DownCast campaigns with recent projects from superstar Taylor Swift and the nationally televised flood benefit concert, Nashville Rising.

A video content distribution service created jointly by The AristoMedia Group and Travis Television Productions, DownCast is a media delivery platform that provides high-quality entertainment news content to online, print, radio and television-based media outlets.  Since 2009, DownCast has distributed new release campaigns for a number of Country music artists, including Jamey Johnson, Brad Paisley, George Strait, Sugarland, Josh Turner and others.  In recent months, the service has distributed exclusive content for Taylor Swift’s single, “Mine,” and behind-the-scenes footage from the nationally televised Nashville Rising benefit concert and fundraising event held in Nashville.

“The beauty of the DownCast service is that media outlets get free access to a set of downloadable, high-quality files that can be used as-is for broadcast television use, streaming purposes, or any number of different formats,” says AristoMedia President Jeff Walker.  “We’re just now starting to see the uses DownCast has beyond music industry applications, as well.  It’s exciting when you consider the possibilities out there.”

The AristoMedia Group and Travis Television Productions launched the DownCast service in July 2009 as a comprehensive tool to distribute free, broadcast-quality video content, audio clips and press materials to thousands of media outlets around the world.  The system allows outlets on-demand access to the files on a secure, password-protected server.  The DownCast service expanded its capabilities in 2010 to include distribution of promotional materials for print media, such as author Andy Andrews’ best-selling release, “The Heart Mender.”

For more information about the DownCast service, visit: www.AristoWorks.com/DownCast. To sign-up and receive DownCast campaign notifications, email Christy Watkins at Christy@AristoMedia.com.

About DownCast:
DownCast is a video content distribution service created by The AristoMedia Group and Travis Television Productions in 2009.  The service provides thousands of media outlets with free access to broadcast-quality video files, audio clips, press materials and more.  Artists including Jamey Johnson, Joe Nichols, Brad Paisley, George Strait, Sugarland, Josh Turner and best-selling author Andy Andrews have used DownCast to create customized campaigns and promote new release projects.

About The AristoMedia Group:
Nashville-based media, marketing and promotions firm, The AristoMedia Group, is comprised of several distinct departments: AristoVideo (Video Promotion), Aristo P.R. (Publicity), AristoWorks (New Media), AristoVision (Christian Video Promotion), Marco Promotions (Secondary Radio Promotion) and Marco Club Connection (Dance Venue Marketing).  The company celebrated its 30-year anniversary in 2010.  Visit www.AristoMedia.com for more information.

About Travis Television:
Travis Television (TTV) is a Nashville-based television production company that specializes in the field of entertainment, producing stories and segments for major television shows such as Entertainment Tonight, the BBC, GAC & Access Hollywood and many others.  TTV provides camera crews and production services to most major television networks, including the Disney Channel, CBS, VH-1, MTV, Comedy Central and more.  TTV also produces many music-related, promotional projects in-house.  For more information, visit www.ttvonline.com.

Video format maintains overall growth, rapid placement in ever-changing variety of destinations

(Nashville, TN – August 5, 2010)  The AristoMedia Group  has released its official 2010 Video Outlet Status Reports for data compiled over the last year in the Country and Christian music formats.

The annual Video Outlet Status Reports include a detailed look into the trends and opportunities available at national, regional, syndicated, pool/closed-circuit and online video outlets.  Both reports reveal an overall increase in demand for video content and rapidly expanding placement at nearly every outlet level.

“While the destinations consumers are finding video content are continually changing, the demand for that content just keeps growing,” says AristoMedia Senior VP of Marketing and Promotion Craig Bann.  “With that demand comes an increase in outlets, whether it be online, television, retail or mobile.  Video is as vital as ever, but its role seems to be shifting from just a three-minute music video on television to a platform that can connect with the consumer in a seemingly endless variety of locations.”

The 2010 reports can be viewed in detail at www.AristoMedia.com.  An upgrade to this year’s Country report is the option to view embedded video clips of actual outlet programming from the regional, multi-regional, syndicated, specialty and closed-circuit levels.  Readers can now view samples of multi-regional shows like The Country Vibe with Chuck and Becca, regional programming such as Country Hit Videos and Big Time Country and closed-circuit video providers like Promo Only.

AristoVideo and AristoVision, the two video promotion branches of Nashville-based entertainment marketing and promotion firm, The AristoMedia Group, produce the reports each year as a free service and update of the Country and Christian music video industry.

Selected trends from the 2010 Video Outlet Status Reports:

* In March 2009, Americans watched 14.5 billion videos online.  That number rose to 31.2 billion in March 2010, or an increase of 115 percent, according to ComScore Video Metrix Service.

* Digital tier expansion and the subsequent creation of digital subchannels are providing new programming opportunities for outlets at every level, including local, regional and national shows.  Newly created shows include The Country Network, Cool TV Network and regional programming like KLPD TV28 in Denver, Colo., WKRP in Cincinnati, Ohio, and KGNG in Las Vegas, Nev.

* Mobile video continues to thrive, with 17.6 million people watching streaming video on handheld devices in the fourth quarter of 2009, up 57 percent from the same quarter in 2008.

* The Christian video audience continues to grow, with several Christian outlets expanding to international status in the last year, including The Merge and On Solid Rock.  Total Christian outlets have seen a year-over-year growth of 5.7 percent.

* Christian crossover appeal remains strong, with acts like Deas Vail securing online premieres on Yahoo and rotation on MTVU, as well as artists John Reuben and Abandon Kansas.

To view The AristoMedia Group’s full 2010 Country and Christian Outlet Status Reports, visit www.AristoMedia.com.  For more information about AristoVideo, visit www.AristoVideoPromo.com, or for more information about AristoVision, visit www.AristoVision.com.

About AristoVideo:
A division of The AristoMedia Group, AristoVideo has built a twenty-five year history of marketing artists through visual mediums, including music videos, EPKs, liners and interview features serviced to television, closed-circuit and Internet partners across the globe.

About AristoVision:
In addition to its distribution and tracking services, AristoVision provides unique exposure opportunities on regional and national levels. With 20 years of experience in Christian music video promotion, AristoVision continues to forge new ground through their relationships with more than 150 Christian outlets, including television, Internet and closed circuit programming.

(Nashville, TN – July 1, 2010)  AristoMedia Group President Jeff Walker was named an honorary Operation Troop Aid board member during a ceremony at this year’s 2010 CMA Global Artist Party, held Monday, June 7, in downtown Nashville.

Operation Troop Aid Executive Director Mark Woods presented Walker with a framed American flag and Certificate of Appointment in appreciation of AristoMedia’s ongoing support for OTA initiatives, including those held at CMA Music Festival and Country Radio Seminar 2010, which distributed $10,000 worth of care packages to troops stationed overseas.  The presentation came in between performances at one of AristoMedia’s annual international artist showcase, held at The Stage on Broadway during CMA Music Festival week.

“Jeff Walker and the AristoMedia team have been invaluable to Operation Troop Aid over the last several years.  Every time I have sought advice or guidance, they have been there for me.  It is only fitting that Jeff Walker be honored for his time and efforts to our troops,” says OTA Executive Director Mark Woods.

About Operation Troop Aid:
Operation Troop Aid (OTA) is a 501 C (3) nonprofit organization founded by Mark Woods and based out of Hendersonville, Tenn. Woods serves as Executive Director of OTA and is a 21-year veteran of the United States Navy. Operation Troop Aid provides support to troops at home and overseas through the collection, repackaging and distribution of care packages, secured primarily through concert promotion and public financial generosity.  For more information, visit www.OperationTroopAid.org.

Pictured l to r: AristoMedia President Jeff Walker and Operation Troop Aid Executive Director Mark Woods.  Photo: Pam Stadel.

Company’s longevity built through diversity of services, recent expansion

(Nashville, TN – April 26, 2010)  When Jeff Walker started The AristoMedia Group in 1980, the compact disc was still in development, the World Wide Web was a decade away and the digital download hadn’t revolutionized the music industry yet.

“No one could have predicted our industry would be where we are today when I started this company thirty years ago,” says Walker.  “I’ve witnessed so many changes over the last three decades – I’ve seen the industry turn completely upside down, in fact – that change seems to be part of the norm, now.  Digital technology has permanently altered our business, and a lot of that change is positive, but it sure has made things interesting these last few years!”

Walker started Nashville-based The AristoMedia Group in April of 1980 as a singular PR firm, but over three decades the company has developed into a multi-faceted media, marketing and promotion company that houses a half-dozen specialized departments.  These divisions include Aristo P.R. (publicity and PR) AristoVideo (video promotion and marketing), AristoWorks (new media), AristoVision (Christian video promotion), Marco Promotions (secondary radio promotion) and Marco Club Connection (dance venue marketing).

Walker also operates a domestic and international consulting business, Jeff Walker & Associates, founded a digital label, GMV Nashville, in 2007 and most recently, established a video content and EPK distribution service called DownCast in 2009.

“The last five or six years have been particularly challenging, but the positive result of that has been another period of expansion within the company.  Our club department, Club Connection, has really grown with many recent Country chart-toppers featuring more dance-friendly material, and our digital label has filled a niche for a number of artists where a traditional label doesn’t suit their needs.  DownCast is our most recent addition, and we’ve just expanded that service to include distribution for book new release materials ,” says Walker.

Senior VP of Promotion and Marketing, Craig Bann, has witnessed many changes in the industry as well during his more than 20 years with AristoMedia.

“Now more than ever, it’s a time to be proactive in the music industry,” Bann says.  “The digital landscape continues to even out the playing field between established and emerging artists, and as a result, many new media and marketing opportunities have been created.”

Walker’s efforts to promote international Country artists in the U.S. have facilitated the company’s expansion as well.  Born in Australia, Walker has tirelessly advocated the globalization of Nashville-based music.  AristoMedia has hosted its own annual global showcase in conjunction with the CMA’s Global Artist Party for the past several years as a prelude to the CMA Music Fest in June each year.  The company also publishes a digital, quarterly international newsletter that is distributed to more than 7,500 recipients worldwide.

As The AristoMedia Group celebrates its 30th birthday in the music business this month, Walker remains characteristically upbeat.

“When times are tough, sometimes being opportunistic is the best thing you can be,” Walker says.

The AristoMedia Group is located at 1620 16th Ave. S., Nashville, TN, 37211.  Contact the company at 615.269.7071 or visit www.AristoMedia.com for more information.

About The AristoMedia Group:
Nashville-based media, marketing and promotions firm, The AristoMedia Group, is comprised of several distinct departments: AristoVideo (Video Promotion), Aristo P.R. (Publicity), AristoWorks (New Media), AristoVision (Christian Video Promotion), Marco Promotions (Secondary Radio Promotion) and Marco Club Connection (Dance Venue Marketing).  The company celebrated its 30-year anniversary in 2010.  Visit www.AristoMedia.com for more information.

(Nashville, TN – Jan. 4, 2010)  Nashville-based dance venue marketing company, Marco Club Connection, has compiled and released its sixth annual Top Ten list of 2009’s most requested Country dance club songs.

A panel of more than 230 club owners, DJs and dance instructors from across the country were surveyed in December by Club Connection to compile this year’s rankings.

“What strikes me about this year’s list is the diversity of the artists that are releasing either dance remixes or songs that are already tailor made for the clubs,” says Club Connection Venue Marketing Specialist Bobbe Morhiser.  “We have new artists like Zac Brown Band, Randy Houser and Gloriana all placing in the top five, superstars like Carrie Underwood, and then we have veteran trendsetters like Reba and Brooks & Dunn still making relevant, danceable material for the younger crowd.  It really goes to show how important the dance venues can be in reaching an audience.”

The results of the 2009 Top Ten Country Dance Club Hits are:

1. The Zac Brown Band – “Toes”
2. Randy Houser – “Boots On”
3. Jason Aldean – “She’s Country”
4. Carrie Underwood – “Cowboy Casanova”
5. Gloriana – “Wild At Heart”
6. Brooks & Dunn – “Honky Tonk Stomp”
7. Billy Currington – “People Are Crazy”
8. Reba – “I Want a Cowboy”
9. Joey + Rory – “Cheater Cheater”
10. Jack Ingram – “Barefoot & Crazy”

“Out of all the songs on Club Connection’s Top Ten List, we play just about every single one of them on a daily basis,” says DJ Sully, a DJ at Cadillac Ranch in Southington, Conn.  “Many of our dancers strongly push what they like, and I make sure they get what they want.  These songs definitely keep our customers coming back week after week.”

Songs to top the list in previous years include Alan Jackson’s “Good Time” (2008), Josh Turner’s “Firecracker” (2007), Steve Holy’s “Brand New Girlfriend” (2006), Trace Adkins’ “Honkytonk Badonkadonk” (2005) and Big & Rich’s “Save a Horse (Ride A Cowboy)” (2004).

A complete archive of Club Connection’s Top Ten Country Dance Club Hits can be viewed at www.MarcoClubConnection.com.

About Marco Club Connection:
A division of secondary radio promotion company, Marco Promotions, Club Connection specializes in marketing dance club singles to nightclubs and dance venues across the country. Club Connection maintains a national database of more than 230 venues and world-renowned dance instructor contacts, reaching more than 200,000 club patrons each weekend.  For more information, visit: www.MarcoClubConnection.com.

Enhanced Features Offer Clubs, Choreographers, Artists Greater Interactivity, Multi-Media Options

(Nashville, TN – Dec. 14, 2009) Nashville-based dance club promotion company, Marco Club Connection, has launched a new and improved website at www.MarcoClubConnection.com.

Designed by new media marketing company, AristoWorks, the new Club Connection website offers improved interactivity and updates for its users, including dance clubs, choreographers, artists and fans.

New features include Marco Club Connection TV (MCC TV), which houses a video vault of instructional dance clips from dance instructors and choreographers around the country, a section dedicated to downloadable step sheets and a calendar of events that lists upcoming artist appearances, dance conventions and venue information.

“The new MarcoClubConnection.com represents a vast improvement in delivering the resources and news that our clubs and the dance community need to access,” says Club Connection Venue Marketing Specialist Bobbe Morhiser. “We’ve gotten great response from our beta testers on the functionality and aesthetics of the site, from the new layout to our new Marco Club Connection logo.”

The website also features Club Connection’s annual Top Ten Country Dance Club Hits, which ranks the most played and most popular songs at dance venues each year. Chart-toppers from the last three years include Alan Jackson’s “Good Time” (2008), Josh Turner’s “Firecracker” (2007) and Steve Holy’s “Brand New Girlfriend” (2006). Results of the 2009 list will be posted on the site in January 2010.

Additional features on MarcoClubConnection.com include a news section where users can now comment on posted stories, a new audio and video section, photo gallery, Twitter updates and a newsletter archive.

About Marco Club Connection:
A division of secondary radio promotion company, Marco Promotions, Club Connection has developed successful marketing campaigns for artists including Toby Keith, The Zac Brown Band, Trace Adkins, Keith Urban, Gretchen Wilson, Big & Rich and Joey + Rory, among others. Specializing in dance club promotion in nightclubs and dance venues across the country, Club Connection maintains a national database of more than 220 venues and world-renowned dance instructor contacts, reaching more than 200,000 club patrons each weekend. For more information, visit: www.MarcoClubConnection.com.

Battle in Seattle on dvd (Nashville, TN – July 8, 2009) Nashville-based dance club promotion company, Marco Club Connection, is celebrating its fifth anniversary this year, highlighted by recent campaigns with Reba McEntire, Dierks Bentley, Jack Ingram and Blake Shelton.

A division of secondary radio promotion company, Marco Promotions, Club Connection has developed successful marketing campaigns for such high-profile artists as Toby Keith, The Zac Brown Band, Trace Adkins, Keith Urban, Gretchen Wilson, Big & Rich and Joey + Rory, among others. A new, exclusive dance mix of Reba McEntire’s “I Want a Cowboy” will be released through Club Connection on Tuesday. Dierks Bentley’s hit single “Sideways” is currently topping the charts at No. 1, and in April the company released three different dance remixes for Gloriana’s breakthrough single “Wild at Heart.”

“Dance venues are an important, but often overlooked, element to an artist’s success,” says Club Connection Venue Marketing Specialist Bobbe Morhiser. “We have an upper hand when it comes to breaking new music, even before it gets radio airplay, because club DJs want and need the hottest new music before anyone else. It helps establish a more immediate connection with Country music consumers, and that’s something every artist wants.”

Club Connection’s annual Top Ten Country Dance Club Hits tracks and reports the most played and most requested songs in venues and by instructors across the country. Chart-toppers from the last three years include Alan Jackson’s “Good Time” (2008), Josh Turner’s “Firecracker” (2007) and Steve Holy’s “Brand New Girlfriend” (2006). The company currently promotes dance remixes and singles to more than 220 clubs and dance instructors across the country.

Jurassic Park III move Creative promotions are an important element to the company’s success. In 2007, Club Connection paired with female duo Bomshel to give away a custom-built Wicked Women Choppers motorcycle, and in 2008 the company developed a line dance contest and autographed guitar giveaway for the John Michael Montgomery song “Mad Cow Disease.”

The House Of Clocks move

“We knew that was a single that might not work at radio, but one fans would love and respond to given the chance to hear it,” says Shelia Shipley Biddy, President of Stringtown Records. “Club Connection developed a dance contest in the clubs that resulted in immediate downloads on the song. It continues to be the No. 2 most downloaded track from John Michael’s Time Flies CD, which I can directly attribute to that promotion. Club Connection provided us with a way to reach his fans directly, and the fans responded.”

Club Connection also held its first-ever dance club tour in 2008. Every weekend for nearly two months, Morhiser visited venues along the East coast and throughout the South, hosting meet and greets with club patrons and introducing artists to venue DJs.

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About Marco Club Connection:
Marco Club Connection specializes in dance club promotion in nightclubs and dance venues across the country, maintaining a national database of more than 220 venues and world-renowned dance instructor contacts. Club Connection reaches more than 200,000 club patrons each weekend, and extensive 12-week marketing blitzes directly market music to more than 2 million club goers. Ranging from product distribution to full marketing and promotion initiatives, Club Connection provides full-service dance club promotion campaigns in a powerful niche market. For more information, visit: www.MarcoClubConnection.com.

Nashville, TN – May 18, 2009 — Since 2005, new media marketing company AristoWorks has quietly grown into one of Music Row’s best-kept secrets for clients looking to create or expand their existing online presence.

A division of The AristoMedia Group, AristoWorks specializes in identifying and creating online exposure opportunities for entertainment artists and music industry clients. Some of AristoWorks’ services include web design and development, social network management, fan-base management, viral marketing campaigns and strategic content placement on an ever-growing number of music discovery sites.

Websites for Buddy Lee Attractions, Jamie O’Neal, Adam Gregory, Nine-Entertainment, iShine Live and Mission Six are just a few of the projects AristoWorks has completed in recent months. Music Row magazine’s radio chart database was custom-designed and developed by AristoWorks’ new media manager Jon Walker.

“Technology can be like Elmer’s glue,” says Music Row’s publisher and editor David Ross. “When it works as advertised, you spread it on and forget about it. AristoWorks’ Jon Walker has built two projects for Music Row – our Country Breakout Chart system and our Contact Directory. Both have stuck like glue.”

Picnic release

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While similar new media operations are operating in Nashville, Walker notes that AristoWorks’ realistic prices and manageable roster of clients has allowed the company to grow.

“It’s important to us that our clients feel valued and that we have a very direct relationship to help communicate ideas and opportunities,” says Walker. “We’ve been able to successfully minimize our overhead by utilizing proprietary tools that allow us to plan, promote and analyze our success for each campaign.”

AristoWorks continues to recognize and exploit emerging online opportunities, such as their recent agreement with Top 10 music discovery portal Jango.com, where AristoWorks artists can expose their music to more than six million users’ radio playlists.

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For more information on AristoWorks and their services, visit www.AristoWorks.com.