As part of the presentation, Dixon will discuss how radio has played an important role in winning recent political campaigns and how it fit into the overall media mix. He will also illustrate how radio is working with television and the growing relationship it has with digital and grassroots media.
“Radio continues to be an invaluable tool for the advertising campaigns we develop for candidates and issue groups across the country,” said Dixon. “I’m looking forward to the opportunity to share some insights and best practices from recent media campaigns at this year’s convention.”
In a review of recent case studies, the strategist will also show how radio is an underrated medium in many statewide campaigns. In addition, he will explain the factors that political consultants use when buying radio time and why Country radio has become a target focus for campaigns.
“David brings a very special perspective to CRS 2013,” said CRS Executive Director, Bill Mayne. “He is a premier media strategist on the nation’s political scene. We have learned many applicable lessons from that world that parallels the usage of radio in building station partisanship. His session will yield many actionable marketing ideas, as we continue to bring outside expertise to the CRS experience.”
Dixon will address CRS attendees on Thursday, February 28, 2013 from 9:00-9:50 a.m. CT at the Nashville Convention Center.
For more information about Dixon Davis or Dixon/Davis Media Group, please visit www.dixondavismedia.com
About David Dixon:
Dixon was born in Nashville, grew-up in the Washington, DC area, and graduated from the University of New Hampshire with a B.A. in History. He lives in Bethesda, Maryland with his wife Monica and their ten-year old twins. David Dixon is a partner in the Dixon/Davis Media Group, LLC. DDMG is a full-service strategic communications company and advertising agency serving candidates, campaigns and coalitions, and a range of non-partisan clients. DDMG is proud to have served as members of the Obama Media Team in 2008 and 2012. We are privileged to count eight United States Senators among our clients. DDMG has elected numerous Governors, Mayors, and over 20 members of the US Congress. DDMG has recently won high-profile Ballot Initiates in California and Maryland; and has produced issue advertising for the Business Aviation Association, Recording Industry, the National Beer Wholesalers, and numerous public service campaigns across the county.
About Country Radio Seminar:Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2013 will be held Feb. 27 – March 1, 2013, in downtown Nashville, Tenn., at the Nashville Convention Center. $499 Regular Rate Registration is now available. Visit www.CountryRadioSeminar.com for more information.