Survey to measure realities of Country Music consumers’ new media usage vs. perceptions of Country Music industry
(Nashville, Tenn. – Jan. 3, 2011) Country Radio Broadcasters, Inc.® and the Country Music Association have partnered to present a new research project at CRS 2011, emphasizing new media usage in today’s primary Country Music consumer demographic.
The comprehensive study surveys both Country Music consumers and professionals in the Country Music industry, making it unique from previous research projects presented at CRS. The parallel study not only tracks the actual new media engagement and usage by the Country Music fan, but also the perception of those trends by programmers, managers, artists and other executives within the Country Music industry.
“I think one of the most interesting things about this year’s study is that it’s going to poll people within our industry, not just fans and radio listeners,” said Rusty Walker, president of Rusty Walker Programming. “It will be interesting to see how accurate we are in predicting the popularity of new media in the daily lives of our listeners. I’m betting there will be some surprises there.”
The 2011 study dissects the awareness, interest in and usage of new media devices, social media, smartphone applications and radio station and artist websites in the Country Music consumer’s daily life. It also polls participants on topics including music consumption, interaction with and purchase of music via new media outlets, radio listening versus television and Internet usage, and adoption trends of services such as Netflix, Skype and standard texting.
“How Country Music consumers integrate new media into their daily lives seems to be changing at a rapid pace,” said Greg Fuson, CMA Market Research Director. “This research study is a great opportunity for us to truly gain insights on how today’s consumer is using the new media to interact with music.”
The study, conducted by North Carolina-based media research firm, Coleman Insights, covers a cross-section of 18- to 54-year-old Country radio listeners who will be polled via online interviews. A significant sample of industry professionals will be contacted as well. Surveying begins in January 2011 to ensure the most current findings are represented. The CRB/CMA research presentation panel is to be held Thursday, March 3, 2011, at 11 a.m. in the Nashville Convention Center.
The annual CRB/CMA research presentation continues to be one of the premier panels offered at Country Radio Seminar and provides valuable insight into important issues facing the Country radio industry. CRS 2011 is held March 2-4, 2011. The $499 Regular Registration rate is currently available at www.CRB.org or through the Country Radio Broadcasters offices at (615) 327-4487.
The Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format. More information may be obtained at: www.CRB.org or at the CRB office at (615) 327-4487.
The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the Country music industry. Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc. CRS 2011 is held March 2-4, 2011, in Nashville, Tenn. Registration is currently available online at www.CRB.org or by contacting the Country Radio Broadcasters at (615) 327-4487.
More than 6,000 music industry professionals and companies around the globe are members of the Country Music Association. Formed in 1958 as the first trade association for a single genre of music, the organization’s objectives are to serve as an educational and professional resource for the industry while advancing the growth of Country Music around the world. This is accomplished through CMA’s strategic imperatives – CMA Music Festival and the CMA Awards. For information about CMA visit www.CMAworld.com.
About Coleman Insights:
Coleman Insights, headquartered in Research Triangle Park, North Carolina, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Sony Corporation, Emmis Communications, The Walt Disney Company, Lincoln Financial Media, Clear Channel Communications, EMI, Radio One, Warner Music Group, NPR, Astral Media, Bonneville International Corporation, Vivendi SA, Citadel Communications, Grupo Radio Centro, Sandusky Radio, Lagardère International, Beasley Broadcast Group, Grupo Prisa, Mid-West Family Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, South Central Communications, SBS Broadcasting, Maverick Media and Hubbard Broadcasting. Additional information about Coleman Insights is available at www.ColemanInsights.com.