Tag Archive | "CRS-40"

Country Radio Broadcasters, Inc.® Introduces Research Results, New Updates on CRB.org

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Country Radio Broadcasters, Inc.® Introduces Research Results, New Updates on CRB.org


CRS-40 Research Study, CRB Vision, CRS-41 Registration, Executive Memo Updates Available

(Nashville, TN – April 13, 2009)  In recent weeks, Country Radio Broadcasters, Inc. has posted several updates on their website at www.CRB.org, including the full results of the CRS-40 Radio P1 Study.

Together with Edison Research, CRB, Inc. has posted the full CRS-40 presentation of their recent National Country Radio P1 Study findings in the form of a video slideshow, complete with audio commentary.  The study revealed noteworthy trends regarding repetition in country radio playlists, how listeners are finding new music, syndicated versus local programming and the importance of social networks.

In addition to the research findings, additional content featured on the CRB website includes the streaming video page “CRB Vision,” the advance CRS-41 registration option and the Executive Memo updates.

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CRB Vision is an exclusive virtual “video classroom” that houses clips from five of CRS-40’s most popular educational panels, “Talent with a Capital T,” “40 Great Programming Ideas,” “40 New Media Ideas,” “Music Scheduling for Dummies” and “40 Great Promotional Ideas.”   The new content is made available by Tampa Digital Studios and can be viewed for free.  Additionally, visitors can also stream an interview through the website with this year’s CRS-40 keynote speaker, marketing expert Seth Godin.

Lake Placid movie download “Although there is no substitute for the amount of knowledge that can be gained by those attending Country Radio Seminar in person each year, these audio and video clips give a glimpse into the types of information available at our panels and seminars,” says CRB Executive Director Ed Salamon.  “We hope this kind of exclusive content educates and encourages people to attend future CRS conventions.”

Registration for CRS-41 (to be held Feb. 24-26, 2010) is now available on the CRB website as well.  A four-part installment plan is currently being offered for a limited time.   CDs from the last four Country Radio Seminars can also be ordered through the website.

CRB.org continues to post current news updates in the form of the Executive Memo, a weekly commentary on a country radio industry topic, posted by a prominent Country Radio or music industry leader.  Recent topics include a recap of CRS-40, a look ahead to CRS-41 and coverage of Nashville’s recent Leadership Music Digital Summit.

For more information, visit www.CRB.org.

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The Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure the vitality of the Country Radio format.  More information may be obtained at: www.CRB.org or at the CRB office at 615-327-4487.

About CRS:
The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the country music industry.  Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc.

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Slideshow Presentation of 2009 CRB / Edison Research Country P1 Study Now Available Online

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Slideshow Presentation of 2009 CRB / Edison Research Country P1 Study Now Available Online


Complete Presentation at www.CRB.org and www.EdisonResearch.com

The Producers dvd (Nashville, TN – April 6, 2009)  Country Radio Broadcasters, Inc.® and Edison Research have posted the full results of their National Country Radio P1 Study online in the form of a video slideshow, complete with audio commentary.

The presentation, which was originally given this year at CRS-40 in Nashville, Tenn., may be viewed at either www.CRB.org or www.EdisonResearch.com.

“Country Radio Broadcasters is pleased to be able to serve our industry by sharing on our website this latest study of Country listeners and consumers, financed by the CRB and conducted by Edison Media Research,” says CRB Executive Director Ed Salamon.

According to Tom Webster, Vice President of Strategy and Marketing for Edison Research, the study revealed particularly noteworthy trends regarding repetition in country radio playlists, how listeners are finding new music, syndicated versus local programming and the importance of social networks.

“It’s wonderful to see so many people indicate that Country music plays an important role not only in their lives, but in American life.  Passion for this format remains very strong, and Country has a real opportunity to continue building deeper relationships with listeners, both online and offline,” Webster said.

To close his presentation, Webster announced four actionable items, summarized below, that stations should consider as a means to help increase their listenership.

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1) Leave Deeper Footprints.  Marketing initiatives and promotions should be run through an additional “filter” to ensure that listeners are benefiting as much as possible from their local stations, Webster noted. “Stations should be asking themselves, ‘Does this help people?’  This is a great year to show America that Country cares,” he said.  Of those surveyed, 84 percent agreed that country music “makes a positive contribution to American life.”

2) Expand Your Presence on Social Networks.  According to the study, Facebook has overtaken Myspace as the most popular social network among the P1s surveyed, with 42 percent and 35 percent of the sample reporting profiles on the sites, respectively.  Nearly two out of three respondents (62 percent) indicated having a profile on at least one social networking website.  Webster encouraged stations to “listen, not blast” through their sites, and advocated a policy of hiring employees with “digital literacy.”

3) Take Repetition Seriously.  Results of the study showed that 51 percent of those sampled agree that stations play certain songs to the point that it “becomes annoying.”  Data from the Edison survey indicated that variety is increasingly important to listeners. “Stations have to do more than just talk about variety, they have to find ways to build a deeper bench,” Webster warned.

4) Think Visual. Although 87 percent of those surveyed reported radio was “often” their preferred outlet for discovering new music, Webster noted that visual exposure to the artists determined whether or not listeners actually liked the artist.  Music video channels (45 percent) and network television appearances (27 percent) were the second and third most popular means of discovering new music, according to those surveyed.  “Incorporate video elements of the artists wherever possible,” Webster said.

This is the fourth year the National Country Radio P1 Study was conducted and presented at Country Radio Seminar®.  Data was collected from more than 13,000 P1 listeners, age 12-64, between Jan. 31, 2009 and March 1, 2009 across 18 country radio station databases nationwide.  The CRB/Edison Research survey is the largest ongoing Country Radio P1 study of its kind.

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Somerville, NJ-based Edison Research provides media research, consumer market research and public opinion polling to businesses, governments, and news organizations throughout the world. Edison is particularly renowned for its Exit Polling techniques, and is the worldwide leader in the application of Exit Polling to consumer research. To learn more about Edison visit www.EdisonResearch.com.

About CRB:
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The Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format.  More information may be obtained at: www.CRB.org or at the CRB office at 615-327-4487.

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Country Radio Broadcasters® To Post CRS-40 Panels In Free Streaming Video On www.CRB.org

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Country Radio Broadcasters® To Post CRS-40 Panels In Free Streaming Video On www.CRB.org


Seminar Panels To Be Made Available Online for First Time

(Nashville, TN – Mar. 1, 2009)  Country Radio Broadcasters, Inc. has announced that free, full-length video clips of the seminar’s daily panels will be made available for same-day viewing at their website, www.CRB.org.

The following panels will be posted online after 4 p.m. on Thursday, March 5.

Talent with a Capital “T” (8:30 a.m. – 9:50 a.m.) – This one is for the record books folks.  Who says you can’t have it all?  CRS-40 will bring you four of the greatest air talent coaches the industry has ever known, and all in the same room!  We have assembled Valerie Geller, Randy Lane, Tommy Kramer and Paul Connell to teach you how to motivate and develop today’s talent.  Come learn to be a better communicator and storyteller from the best of the best.  Moderator: Mike McVay – McVay Media; Panelists: Randy Lane – The Randy Lane Company; Valerie Geller – Geller Media International; Tommy Kramer – Tommy Kramer Talent Coaching; Paul Connell – PMC Brand Management

Cat on a Hot Tin Roof video 40 Great Programming Ideas in 40 Minutes (10:00 a.m. – 10:50 a.m.) – The name says it all. A group of PDs will share their great programming ideas and give you some great thought starters for your station, and you don’t even have to worry about writing em’ down. We will do it for you!  Moderator: Bruce Logan OM Clear Channel Charlotte/PD WKKT; Panelists: Mike Kennedy – VP of Programming & Operations Wilks Broadcasting/PD KBEQ Kansas City; Steve Geofferies – Operations Manager Clear Channel Greenville/PD WSSL & WESC; John Paul – CBS Radio/PD KUPL Portland; Ken Boesen – Beasley Broadcasting Miami/PD WKIS

40 New Media Ideas (11:00 a.m. – 11:50 a.m.) – This panel will teach you how to embrace and incorporate technology into all aspects of your business model and show you how to improve effectiveness while educating you on the hottest tech trends.  Moderator: Andy Denemark/ USRN; Panelists: Joel Burke/ KYGO; Dawn Gates/Capitol Records; Jennie Smythe/Girlilla Marketing; Rob Tiisler/Tampa Digital Studios

The following panel will be posted online after 4 p.m. on Friday, March 6:

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Music Scheduling for Dummies: Better Music Logs in Less Time (11:00 a.m. – 11:50 a.m.)
This panel will educate and illustrate how respected music programmers make the decisions they do when scheduling and editing music logs. Each will bring a sample of their log that has been “anointed” to show why songs are scheduled the way they are.  Moderator: John Shomby – Max Media Hampton Roads; Panelists: Gwen Foster – KMLE; Keith Hill – Keith Hill Consulting; Greg Frey – KILT.

The following panel will be posted online after 7 p.m. on Friday, March 6:

40 Promotional Ideas to Rev Up Your Revenue (2:00 p.m. – 2:50 p.m.) – Buckle up and hold on as this fast-paced, track-driven panel paves the way for you to take 40 workable ideas to the street on Monday. Get out of the pace car and take your promotions to the next gear! Moderator: Annie Sandor – WKIS; Panelists: Candace Price – Clear Channel; Craig Cohn – KPLX; Dave Demer/Clear Channel.

CRS-40 will be held March 4-6, 2009 at the Nashville Convention Center in Nashville, Tenn.  Complete seminar information may be obtained by contacting CRB, Inc. at 615.327.4487 or by visiting www.CRB.org.  On-site registration is $699.

About CRS:
The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the country music industry.  Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc.

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