New York Times best-selling author Andy Andrews discusses “The Heart Mender” in latest DownCast campaign
(Nashville, TN – April 19, 2010) DownCast, the video content distribution service created jointly by The AristoMedia Group and Travis Television Productions, has expanded its platform to deliver promotional materials for book releases, in addition to music and entertainment projects.
After executing successful new release campaigns for Country music artists including Brad Paisley, George Strait, Sugarland, Josh Turner and others, the DownCast service now includes distribution capabilities for print media, such as New York Times best-selling author Andy Andrews’ latest release, “The Heart Mender.” Andrews launched a series of novels in conjunction with the DownCast service last year, including best-sellers “The Noticer” and “Mastering the Seven Decisions That Determine Personal Success.” View a streaming version of the Andy Andrews “The Heart Mender” clip here: http://downcastserver.com/campaigns/viewAndy.php.
“We first discovered the value of DownCast last year, when Andy released four books over the course of one four-month period,” says Andrews’ manager, Robert Smith. “Based on the success of those releases, when it came time to release ‘The Heart Mender,’ we knew a key component to promoting this book would be to get high-quality materials in the hands of as many media outlets as possible, and the DownCast service certainly makes that job a lot easier.”
The AristoMedia Group and Travis Television Productions launched the DownCast service in July 2009 as a comprehensive tool to distribute free, broadcast-quality video content, audio clips and press materials to thousands of media outlets around the world. The system allows outlets on-demand access to the files on a secure, password-protected server.
“Once we saw how effective the distribution reach of the DownCast service was, we realized that there was no reason to limit it to just music releases,” says Travis Television Productions President Greg Travis. “Our recent relationship with best-selling author Andy Andrews really opened the door to some new opportunities, and obviously, print media is one of them. And, with Country artists now putting out books, whether it’s children’s books, cookbooks or whatever, I think the crossover potential with DownCast is the perfect way to really maximize exposure for those kinds of projects, too.”
Adds AristoMedia President Jeff Walker, “The beauty of this service is that the outlets get free access to a set of downloadable, high-quality files that can be used as-is for broadcast television use, streaming purposes, or any number of different formats. We’re just now starting to see the uses DownCast has beyond music industry applications, and it’s exciting when you consider the possibilities.”
An extensive list of radio, television, national and regional video programs, newspapers, trade publications, celebrity and entertainment shows, wire services, closed-circuit partners, global outlets and online destinations receive the customized DownCast campaigns. After logging in to the DownCast server, outlets can choose to download files in a variety of high-quality formats for broadcasting, streaming or editorial use.
To sign-up and receive DownCast campaign notifications, email Christy Watkins at Christy@AristoMedia.com. For more information about the DownCast service, visit: www.AristoWorks.com/DownCast.
About DownCast:
DownCast is a video content distribution service created by The AristoMedia Group and Travis Television Productions in 2009. The service provides thousands of media outlets with free access to broadcast-quality video files, audio clips, press materials and more. Artists including Brad Paisley, George Strait, Sugarland, Josh Turner and best-selling author Andy Andrews have used DownCast to create customized campaigns and promote new release projects.
About The AristoMedia Group:
Nashville-based media, marketing and promotions firm, The AristoMedia Group, is comprised of several distinct departments: AristoVideo (Video Promotion), Aristo P.R. (Publicity), AristoWorks (New Media), AristoVision (Christian Video Promotion), Marco Promotions (Secondary Radio Promotion) and Marco Club Connection (Dance Venue Marketing). The company celebrated its 30-year anniversary in 2010. Visit www.AristoMedia.com for more information.
About Travis Television:
Travis Television (TTV) is a Nashville-based television production company that specializes in the field of entertainment, producing stories and segments for major television shows such as Entertainment Tonight, the BBC, GAC & Access Hollywood and many others. TTV provides camera crews and production services to most major television networks, including the Disney Channel, CBS, VH-1, MTV, Comedy Central and more. TTV also produces many music-related, promotional projects in-house. For more information, visit www.ttvonline.com.
