“My vision has always been to make a positive difference in the world through music,” says Niko. “I decided to remove the biggest obstacle that was keeping the world from hearing my songs – money.”
The international singer has developed an impressive following, particularly overseas in Europe and Asia. His Myspace page averages nearly 5,000 plays a day, largely as a result of viral marketing and word of mouth exposure. The response to his online initiatives has been so encouraging that he recently rejected a major label record deal from Warner Bros. in Greece.
“We were honored to receive an offer from such a prestigious label, but ultimately we felt that the old music business model doesn’t lend itself to a new-millennium artist like Niko,” says Niko’s manager, John Walker. “So much of his vision revolves around breaking down barriers between artists and fans and working to develop a new paradigm.”
The prolific artist is currently recording his fifth album, an as-yet-untitled collection of “Newgrass” remixes of new and previously released Niko material. The project features an array of veteran Nashville musicians: Andy Leftwich and Cody Kilby (Ricky Skaggs), Rob Ickes (Blue Highway, Alison Krauss) and Byron House (Sam Bush), among others. A number of the new tracks are slated for an early summer release, followed by a European tour.
Niko is currently focusing his marketing efforts overseas in countries like France, Greece, the United Kingdom and China, although he has landed a number of songs in local and national television ads. His indie hit “The Sun the Moon the Stars” was featured in the national “Star 129” diamond ad campaign, and local Nashville residents will recognize him from the infectious Rivergate Dental “Joy, Joy, Joy” television ad, which has now expanded to a co-op of sedation dentists.
For more information and to download 20 free Niko songs, visit www.NikoOnline.com.