Two-day event to be held on Sept. 21 and 22 at The Factory in Franklin
To register, visit here
(Nashville, Tenn. – Aug. 7, 2017) Sound Diplomacy along with Pilgrimage Music & Cultural Festival, Visit Franklin, and the Americana Music Triangle are proud to present Music Tourism Convention Franklin, to be held on Sept. 21st and 22nd at The Factory in Franklin, Tennessee. The two-day event will bring together executives from across the tourism industry; public, private and creative sectors to expand on the opportunities the music and tourism industry can gain from each other.
This event will carry on from the debates and discussions held earlier this year in Liverpool, which featured 200 delegates from 59 cities and six continents, with executive-led TEDx style talks and panels discussing the value of music on heritage tourism, destination marketing and audience development.
“Music is a universal language that speaks to the world and is a key component in the decision-making process of where many travelers decide to spend their vacations” says Ellie Westman Chin, President & CEO of Visit Franklin. By combining music and tourism, you create jobs, entice visits and put more ‘heads in beds.’ Music impacts hotel bookings, travel cost, food and drink and leisure. From artists to tour operators, destination marketers to music associations, music is a cost-effective tool to project, promote and diversify tourism offers, regardless of genre, locale or language. “Our mission at Visit Franklin is to share Franklin, Tennessee with the world, and we are excited to be partnering with an international leader like Sound Diplomacy to not only do that but also bring together so many other destinations to share ideas and learn from one another,” continues Chin.
Music tourism is booming globally. In the UK, for example, it is worth £3.7bn in direct and indirect spend, with over 9.5m travelling to the UK for music related festivals and events. In Nashville, the ‘Music City’ brand brings hundreds of thousands of people to the city while cities like Vienna, Salzburg, Moscow and Berlin all trade on their music heritage, from classical composers to modern DJs.
The two-day convention will focus Music & Destination Marketing, Music & Travel, and Music Attractions. Attendees will also be working together to discuss various topics, and create TEDx style presentations and engaging, diverse panels. The final night will conclude with an official reception at Pilgrimage Music & Cultural Festival. All attendees will also receive discounted weekend tickets to the festival.
Speakers for the Franklin Music Tourism Convention are:
• Dawn Beaton, Artistic Director, Celtic Colours International Festival
• Elizabeth Cawein, Founder, Music Export Memphis
• Ellie Westman Chin, President & CEO, Williamson County Convention & Visitors Bureau
• Mark Davyd, Founder & Chief Executive, Music Venue Trust
• Jasen Emmons, Artistic Director, Museum of Pop Culture
• Dr. Greg Hackler, Founding Board Member, Standin’ On The Corner Foundation
• Judy Hood, President, Muscle Shoals Music Foundation
• Wes Jackson, Executive Director, Brooklyn Hip Hop Festival
• Julia Jones, CEO, Found In Music
• Elliott Lefko, Vice President, Goldenvoice Concerts
• Dr. Ken Moore, Mayor, City Of Franklin
• Rob Naylor, Communications Director, AARP Tennessee
• Enrico Nonino, Head of Marketing UK, Lastminute.com
• Bubba O’Keefe, Developer & Contractor
• Sonia Outlaw-Clark, Executive Director, Tina Turner Museum
• Elizabeth Peterson-Gower, Founder & CEO, EPG
• François Poulin, Communications and Interactive Media, Tourism Montréal
• Rachel Skaggs, Ph.D. Candidate in Sociology, Vanderbilt University
About Sound Diplomacy: Sound Diplomacy is the leading global advisor in increasing the value in cities, places and developments. Through economic, cultural and planning analysis for cities, governments, developers and large organizations is able to map and assess music in a particular place. From your national music strategy to your city master plan, growing internationally to supporting new and existing venues, festivals and public realm. Sound Diplomacy are the music experts. Sound Diplomacy also runs Music Cities Events, the world’s leading conference and event series on music’s role in the places we live, which includes Music Cities Convention, Music Tourism Convention and Sound Development.
Date: Thursday 21st & Friday 22nd September 2017
Location: The Factory at Franklin (230 Franklin Rd, Franklin, TN 37064, USA)
Thursday 21st, 12pm – 6.45pm (Downtown Franklin Music Experience from 7pm)
Friday 22nd, 8.45am – 3.00pm (reception at Pilgrimage Music &
Cultural Festival from 3pm)
Tickets: $150 (exc. VAT) from here
All Tickets Include:
• All meals and evening receptions
• Discounted hotel rate (info provided after registering)
• Free entrance to Downtown Franklin Music Experience on the 21st
• Discounted ticket to Pilgrimage Music & Cultural Festival, which takes place 23-24 Sept