Debut of digital liners program well-received at CRS 2010, included participation from emerging acts to superstars
(Nashville, TN – Aug. 16, 2010) Following its successful debut at CRS 2010, Country Radio Broadcasters, Inc.® has announced artist registration for its CRS 2011 digital liners program is now open.
The all-digital process replaced the Artist Radio Taping Sessions at CRS 2010 and provides artists with more flexibility to record liners at their leisure. Artists will receive the liner requests directly from CRB by Nov. 3, 2010, and must submit the finished product back to CRB at liners@crb.org by Dec. 15, 2010. Stations wishing to participate in the program must register for CRS 2011 and submit their liners to CRB for review by Oct. 31, 2010.
Artists who sign up for the program are obligated to record up to three custom liners per station, up to 150 stations. One generic liner set will also be recorded by the artists for stations registering after Oct. 31. Sixty-eight artists participated in the program’s debut at CRS 2010, from emerging acts to superstars such as Taylor Swift, Carrie Underwood and Reba.
“Based on stellar feedback from our inaugural foray into digital liners, we are again offering a digital package to stations in place of a physical liner recording session at CRS 2011,” says CRB Board Member and Chair of the Digital Liners Task Force, John Zarling. “We found that this new approach was appealing to many artists, managers and labels, along with more than 150 radio station attendees who registered for custom liners. We are excited to again provide this opportunity, which is unique to the Country music community.”
For specific radio attendee inquiries, contact Kristen McRary at (615) 327-4487 or Kristen@CRB.org. For specific artist inquiries, contact Chasity Crouch at (615) 327-4487 or Chasity@CRB.org.
About CRB:
The Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format. More information may be obtained at: www.CRB.org or at the CRB office at (615) 327-4487.
About CRS:
The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the Country music industry. Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc. CRS 2011 will be held March 2-4, 2011, in Nashville, Tenn. Limited time, $399 registration is currently available online at www.CRB.org or by contacting the Country Radio Broadcasters at (615) 327-4487.
