In partnership with Sony Music Latin, the new program will reflect the diversity of Latin music and its growing influence worldwide.
(Napa Valley, CA – September 29, 2022) Recognizing the worldwide streaming growth of Latin music, Live In The Vineyard (LITV) is expanding to include a new track, in partnership with Sony Music Latin, that focuses on Latin artists. The event, set for November 1-3, 2022, in Napa Valley, California, will feature an array of creators and artists representing many styles of Latin music. Scheduled performers include Sony artists Reik, Kany García, Monsieur Periné, Debi Nova, Tiago Iorc, Gale, Nella, Arthur Hanlon, Luis Figueroa, Ir Sais, Andy Rivera, Kat & Alex, and Ren Kai.
FF Entertainment President Bobbii Jacobs comments, “It has always been a dream of mine to have LITV and the genre of Latin be represented. It’s been a long time coming, but what better time to launch this than in our 15th year? In partnering with Sony Music Latin, they are delivering an incredible roster of artists in which we are incredibly honored to showcase in Napa Valley, California this November.”
Caroline Abs, SVP, Strategic Market Development at Sony Music Latin-Iberia adds, “Sony Music is proud to be participating in the inaugural Latin track of Live in the Vineyard, bringing our award-winning artists and talent to Napa Valley for this trendsetting event. With over a dozen Sony Music artists confirmed this year, we look forward to expanding our partnership with Live in the Vineyard and highlighting the growing reach and diversity of Latin music.”
Concurrent with the Live In The Vineyard Pop/Hot AC tracks, attendees will come together for main events that showcase artists representing both formats. Previously announced artists set to perform on the LITV Pop/Hot AC track, across main events and private performances gatherings are dynamic artists Alec Benjamin, Jax, JP Saxe, Benson Boone, Lauren Spencer-Smith, Jake Wesley Rogers, Em Beihold, Ingrid Andress, AUGUST 08, Daisy The Great, Dora Jar, John K, Rhys Lewis, Chase Mitchell, The Moss, NYA, Audrey Nuna, O.N.E The Duo, Wyn Starks, and hit songwriter Justin Tranter (“Believer”/Imagine Dragons, “Sorry”/Justin Bieber, “Cake By The Ocean”/DNCE), and more. Other artists have been added to the Pop/Hot AC track and will be announced in the coming days.
Celebrating some of music’s most influential songwriters and performers spanning genres, including Latin, Pop, Hot AC, and more, LITV offers an unforgettable experience, pairing exclusive access to today’s top musicians with Napa Valley’s most revered winemakers and world-renowned chefs in a uniquely intimate, expertly curated event.
Live In The Vineyard brings together music supervisors, radio programmers, DSP curators, label executives, VIPs, corporate hospitality groups, and others to experience new music by today’s most popular established and emerging artists at events throughout Napa Valley. There are also private events featuring performances for music supervisors and programmers.
Since its formation in 2008, LITV has featured performances by Backstreet Boys, Kelsea Ballerini, Natasha Bedingfield, Daughtry, Fergie, Jason Derulo, Jewel, Dean Lewis, Julia Michaels, Maren Morris, Jason Mraz, Alanis Morissette, Matt Nathanson, and more. The Country-based Live In The Vineyard Goes Country (LITVGC), which debuted in 2017, has featured performances by Carrie Underwood, Zac Brown Band, Brad Paisley, Chris Janson, Little Big Town, Brothers Osborne, Cole Swindell, and more.
Tourism destination marketing organization Visit Napa Valley is the title sponsor for Live In The Vineyard. Throughout their 15-year tenure, LITV and LITVGC have brought the biggest names in music to Napa Valley, boosting tourism and providing support for the community that is home to these events.
LITV, LITVGC, and Elevation are produced by Forefront Networks, a related party company to FF Entertainment.
For more information about LITV, please visit https://www.liveinthevineyard.com, and follow along on social media channels (Instagram | Facebook | Twitter).
About Forefront Networks (FFN)
Headquartered in Austin, Texas, Forefront Networks is a full-service experiential and entertainment agency specializing in corporate partnerships, brand activation, production, corporate events, entertainment booking, event management, and more. Forefront Networks’ collection of work includes event platforms designed to build connections between brands and their audiences. Their portfolio of work includes Austin Trail of Lights, Austin Trail of Lights Fun Run, Bevo Blvd., Keep Austin Weird® live events, Live In The Vineyard, Live In The Vineyard Goes Country, LITV Presents and Elevation. FFN also produces events for Southwest Airlines, Southwest Rapid Rewards Chase Visa, Amazon, and Marriott Bonvoy. For further information, visit forefrontnetworks.com.
