(Nashville, Tenn. – Jan. 31, 2012) LBK Entertainment, the Content affiliate of London Broadcasting Company, has announced a strategic relationship with Music City Sports and Entertainment Group for sponsorship, marketing and event-related services.
As part of the relationship, Music City Sports and Entertainment Group will provide services for LBK Entertainment’s production company, 41 Entertainment (www.41Entertainment.com), as well as its artist development company, BE Music and Entertainment (www.BEMusicEntertainment.com). 41 Entertainment produces the “Troubadour, TX” television series, and BE Music and Entertainment manages and develops artists.
Former COO/CEO of the Country Music Association and president of The Country Network, Tammy Genovese launched Music City Sports and Entertainment Group in 2011 to foster partnerships between sports franchises, artists, athletes, events and corporate brands. Marketing, sales and brand expert Dave Pritchett operates as VP/Business Development.
“I am happy to announce our strategic relationship with Music City Sports and Entertainment Group,” says Carl Kornmeyer, COO of London Broadcasting’s Content Group. “As our 41 Entertainment production company continues to expand ‘Troubadour, TX’ and BE Music provides an environment where artists of all types can achieve their full potential, Tammy and Dave are uniquely gifted and ready to help us meet the challenges of the fast-changing sponsorship landscape with their experience and creativity.”
Adds Music City Sports and Entertainment Group’s Tammy Genovese, “We are extremely excited about our new association with LBK Entertainment and the opportunity that lies ahead to work with such a respected and talented team. We feel there is great potential to uniquely connect the sports world and the entertainment business, and LBK Entertainment shares our vision to make it happen.”
About London Broadcasting Company and LBK Entertainment:
London Broadcasting Company is a Dallas-based media group formed in 2007 by SunTx Capital Partners and 33-year media veteran and former President and CEO of Gaylord Entertainment Company, Terry London. London Broadcasting Company owns and operates 17 television channels in five Texas markets, including Dallas. Its affiliated LBK Entertainment owns 41 Entertainment, a television production company that produces television programs and other forms of video and music content, and Be Music and Entertainment, an artist development company offering management, publishing and recording opportunities for artists. Visit www.LondonBroadcastingCompany.com for more information.
About Music City Sports and Entertainment Group:
Music City Sports and Entertainment Group, LLC, was formed in 2011 to create successful partnerships among sports leagues and franchises, artists and athletes, events, and major corporate brand initiatives. MCSEG capitalizes on the passion and energy of sports and entertainment, using an innovative and creative spirit to help clients accomplish goals and grow their brands, while maintaining the highest standards of integrity and professionalism. Visit www.MusicCitySEG.com for more information.
London Broadcasting Company COO Carl Kornmeyer
MCSEG CEO Tammy Genovese
MCSEG VP/Business Development Dave Pritchett
