(Nashville, TN – Aug. 26, 2010) Nashville-based marketing and promotions firm, The AristoMedia Group, is continuing its run of successful DownCast campaigns with recent projects from superstar Taylor Swift and the nationally televised flood benefit concert, Nashville Rising.
A video content distribution service created jointly by The AristoMedia Group and Travis Television Productions, DownCast is a media delivery platform that provides high-quality entertainment news content to online, print, radio and television-based media outlets. Since 2009, DownCast has distributed new release campaigns for a number of Country music artists, including Jamey Johnson, Brad Paisley, George Strait, Sugarland, Josh Turner and others. In recent months, the service has distributed exclusive content for Taylor Swift’s single, “Mine,” and behind-the-scenes footage from the nationally televised Nashville Rising benefit concert and fundraising event held in Nashville.
“The beauty of the DownCast service is that media outlets get free access to a set of downloadable, high-quality files that can be used as-is for broadcast television use, streaming purposes, or any number of different formats,” says AristoMedia President Jeff Walker. “We’re just now starting to see the uses DownCast has beyond music industry applications, as well. It’s exciting when you consider the possibilities out there.”
The AristoMedia Group and Travis Television Productions launched the DownCast service in July 2009 as a comprehensive tool to distribute free, broadcast-quality video content, audio clips and press materials to thousands of media outlets around the world. The system allows outlets on-demand access to the files on a secure, password-protected server. The DownCast service expanded its capabilities in 2010 to include distribution of promotional materials for print media, such as author Andy Andrews’ best-selling release, “The Heart Mender.”
For more information about the DownCast service, visit: www.AristoWorks.com/DownCast. To sign-up and receive DownCast campaign notifications, email Christy Watkins at Christy@AristoMedia.com.
About DownCast:
DownCast is a video content distribution service created by The AristoMedia Group and Travis Television Productions in 2009. The service provides thousands of media outlets with free access to broadcast-quality video files, audio clips, press materials and more. Artists including Jamey Johnson, Joe Nichols, Brad Paisley, George Strait, Sugarland, Josh Turner and best-selling author Andy Andrews have used DownCast to create customized campaigns and promote new release projects.
About The AristoMedia Group:
Nashville-based media, marketing and promotions firm, The AristoMedia Group, is comprised of several distinct departments: AristoVideo (Video Promotion), Aristo P.R. (Publicity), AristoWorks (New Media), AristoVision (Christian Video Promotion), Marco Promotions (Secondary Radio Promotion) and Marco Club Connection (Dance Venue Marketing). The company celebrated its 30-year anniversary in 2010. Visit www.AristoMedia.com for more information.
About Travis Television:
Travis Television (TTV) is a Nashville-based television production company that specializes in the field of entertainment, producing stories and segments for major television shows such as Entertainment Tonight, the BBC, GAC & Access Hollywood and many others. TTV provides camera crews and production services to most major television networks, including the Disney Channel, CBS, VH-1, MTV, Comedy Central and more. TTV also produces many music-related, promotional projects in-house. For more information, visit www.ttvonline.com.
