Companies Form Strategic Alliance to Offer Video Content Production and Distribution Service
(Nashville, TN – July 6, 2009) AristoVideo and Travis Television Productions have announced the formation of a strategic alliance that bundles the two companies’ specialized video services into one consolidated package, named DownCast.
The arrangement integrates broadcast-quality video content with a distribution network that services an extensive list of radio, television, national and regional video programs, newspapers, trade publications, celebrity and entertainment shows, wire services, closed-circuit partners, global outlets and a full range of online destinations.
“This is a service that has been in development between AristoVideo and Travis Television since the beginning of the year,” says AristoVideo Senior Vice President Craig Bann. “We feel like this alliance is a natural marriage between two companies that have a proven history of success in the entertainment industry. From download to broadcast, DownCast will provide clients with top-notch, professional video content that is created and then distributed in a format that is already prepared for streaming and broadcast use.”
In addition to its video delivery mechanism, DownCast is designed to provide outlets with easily accessible tour press materials and a variety of content in advance of album releases. Outlets are notified electronically as new assets are uploaded. The system provides on-demand access to video content, digital photos, audio clips and press materials as needed on a secure, password-protected server.
“Thanks to our years of network television experience, we are extremely proud to offer entertaining and informative packages that can tell an artist’s story in a matter of minutes,” says TTV President Greg Travis. “It’s truly amazing that we can reach millions of people with this new service, and it was important to us that we could offer artists the same broadcast-quality video we use for network television shows. DownCast is a great new way to personalize the introduction of a new album or tour, and the artists retain ownership of all the content.”
AristoVideo, the veteran video promotion department of The AristoMedia Group, handles the distribution duties in the agreement. Travis Television Productions is responsible for creating and producing the content, which includes electronic and digital press kits, video news releases, video profiles and a diverse variety of Internet streaming material. The two Nashville-based companies have a combined 45 years of experience creating, promoting and distributing professional video content.
The DownCast service operates through a customized distribution application developed and managed by AristoWorks, The AristoMedia Group’s new media marketing and development department. The service’s extensive database is compiled from resources provided by the various departments within the company, including Aristo PR (publicity), AristoVideo and AristoVision (video promotion), AristoWorks (new media), Marco Promotions (secondary radio promotion) and Marco Club Connection (dance club promotion).
For more information, visit: www.AristoWorks.com/DownCast
About AristoVideo:
A division of The AristoMedia Group, AristoVideo has built a 25-year history of marketing artists through visual mediums, including music videos, EPKs, liners and interview features, which are serviced to television, closed-circuit and Internet outlets across the globe. Visit www.AristoVideoPromo.com for more information.
About AristoWorks:
A division of The AristoMedia Group, AristoWorks is an online marketing company that specializes in identifying and creating online exposure opportunities for entertainment artists and music industry clients. Some of AristoWorks’ services include web design and development, social network management, fan-base management, viral marketing campaigns and strategic content placement on an ever-growing number of music discovery sites. For more information, visit www.AristoWorks.com.
About Travis Television:
Travis Television (TTV) is a Nashville-based television production company that specializes in the field of entertainment, producing stories and segments for major television shows such as Entertainment Tonight, the BBC, GAC & Access Hollywood and many others. TTV provides camera crews and production services to most major television networks, including the Disney Channel, CBS, VH-1, MTV, Comedy Central and more. TTV also produces many music-related, promotional projects in-house. For more information, visit www.TTVonline.com.
