Tune in beginning Monday, Dec 28th
On Monday, 12/28 GEICO will launch four TV spots as part of a new campaign, called “Rhetorical Questions.” The new creative joins their on-air rotation as the fifth current storyline, in addition to the Gecko, Cavemen, “Talking Accidents” and googly-eyed “Kash.”
During the last 15 years, everyone’s heard GEICO’s famous tagline: “15 minutes could save you 15% or more on car insurance.”
With that in mind, GEICO’s savings message has a refreshed twist. The idea: people know this tagline so well, we could phrase it as a rhetorical question.
Each spot begins with an investigative reporter-type host, played by Mike McGlone (from The Brothers McMullen,) asking the question: “Could switching to GEICO really save you 15% or more on car insurance?”
Well…
“Is Ed “Too Tall” Jones too tall?”
“Does Charlie Daniels play a mean fiddle?”“Does Elmer Fudd have trouble with the letter R?”
“Did The Waltons take way too long to say goodnight?”
Obviously, GEICO’s answer is a resounding “yes.”
(Charlie’s GEICO commercial will be posted on www.charliedaniels.com 12/28)
