(Nashville, Tenn. – March 1, 2011) Country Radio Broadcasters, Inc. has announced its 2011 Radio Promotion Award winners. Given out each year at Country Radio Seminar, the awards are presented to stations in the Large, Medium and Small Market categories.
Large Market Winner: KUPL / Portland, Ore.
KUPL’s “Free Money Friday” paired two of the station’s advertising clients to create a successful cross-promotion. Customers who picked up KUPL bumper stickers at one client location would receive a text message directing them to the second client’s promotion and location, where customers could win up to $500. The promotion generated increased sales for the clients and doubled the radio station’s texting database.
Medium Market Winner: WQMX / Akron, Ohio
WQMX utilized the power of social networking to conduct its “Zac Brown Look-A-Like Contest” in the summer of 2010. Listeners submitted photos through the station’s Facebook page for a chance to win front row seats and a backstage “eat and greet” with the Zac Brown Band.
Small Market Winner: KZPK / St. Cloud, Minn.
In 2010, KZPK staged its biggest benefit concert ever during Central Minnesota’s summer FireFest event. The show featured performances from Little Big Town, Emerson Drive and Bomshel, raising more than $50,000 for the city of Cold Spring’s Fire and Rescue Relief Association.
The Radio Promotion Awards will be presented during the “90 Executable Ideas in 50 Minutes” panel on Thursday, March 3, inside the Nashville Convention Center.
Stations are judged on the creativity and implementation of their promotions, held from Nov. 1, 2009 – Dec. 31, 2010. Winners are evaluated on promotion objective, presentation style, effect on cume and overall success of the promotion.
Radio Promotion Award winners receive a free trip to Country Radio Seminar, including airfare (up to $500 of actual cost), hotel accommodations and registration fees.
About CRB:
Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format. More information may be obtained at: www.CRB.org or at the CRB office at (615) 327-4487.
About CRS:
The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the Country music industry. Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc. CRS 2011 is held March 2-4, 2011, in Nashville, Tenn. $499 On-Site registration (excluding a ticket to the sold out New Faces Show) is available at www.CRB.org or by contacting the Country Radio Broadcasters at (615) 327-4487.
