(Nashville, Tenn. – Sept. 4, 2012) Country Radio Seminar’s 2013 research study promises to be one of the most interesting, entertaining, compelling and useful research presentations CRS has ever seen, according to market research firm Edison Research.
Titled “A Day In The Life Of A Country Fan,” the scope of the project is almost entirely video-based in its methodology and presentation. Known as Ethnographic Research, the CRS 2013 study will examine the Country music fan in their day-to-day environment, recording in high-definition video various activities conducted at work, at home and in their vehicles. This research method is relatively new compared to the quantitative-based studies and focus group approaches presented in previous years at Country Radio Seminar.
“We are very excited to have Edison Research bring us to a new level this year by actually taking us into the home, car, office and other natural environments of the Country fan,” says CRS Executive Director Bill Mayne. “This will allow us to see how they listen to radio, discover new music, use new media and more in their daily life. Joel Raab and his research committee have put together one of the most powerful and useful experiences at CRS 2013 for our attendees to take back to their businesses for profit. You simply cannot afford to miss this!”
Participants will represent a cross-section of male and female Country fans ages 18-54 from Country lifestyle and non-Country lifestyle markets and reflect users with varying degrees of technological advancement. Edison Research is partnering with New York-based Ethnographic Research experts Prosperity Productions to conduct the study.
The results of the study will be presented by Edison Research’s Larry Rosin and Prosperity Productions’ Lori Hamilton on Wednesday, Feb. 27, the first day of CRS 2013.
About Country Radio Seminar:
Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2013 will be held Feb. 27 – March 1, 2013, in downtown Nashville, Tenn., at the Nashville Convention Center. $399 Early Bird Registration is now available. Visit www.CountryRadioSeminar.com for more information. Country Radio Seminar is a property of Country Radio Broadcasters.
About Edison Research:
Edison Research conducts market research, survey research and exit polling, providing strategic information for businesses, governments and media organizations worldwide. Edison Research has been the sole provider of election exit poll information to the six major news organizations – ABC, CBS, CNN, FOX, NBC and the Associated Press – since 2003. Edison Research works with many of the largest American radio-related companies, including Entercom, Clear Channel, CBS Radio, Bonneville, Pandora and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Voice of America, AMC Theatres and ZenithOptimedia. Edison also conducts strategic research for successful media companies in South America, Europe, Africa and Asia. For more information or a complete methods statement contact Edison via www.edisonresearch.com.
