Research data conducted and presented by Edison Research
(Nashville, Tenn. – Nov. 30, 2011) Country Radio Seminar has commissioned a comprehensive Country music research study for presentation at CRS 2012, with data focusing on a broader spectrum of Country music fans than previous CRS research studies.
The extensive research surveys more than 1,000 randomly selected male and female Country music listeners, ages 18-54, from a representative sample of Country music fans across the U.S.
This year’s research was commissioned by Country Radio Seminar to provide a comprehensive look at today’s usage of Country music, including specific data on listening habits, music discovery trends and technology usage. The presentation will also include video interviews conducted with Country music fans from around the country.
New Jersey-based market research firm Edison Research is conducting the study and will present its results during the CRS research panel at 2:30 p.m. on Wednesday, February 22. CRS 2012 is held Feb. 22-24, 2012, at the Nashville Convention Center. The CRS research study is sponsored by St. Jude Children’s Research Hospital.
“This year’s research presentation takes an expanded view of the Country music consumer from two different perspectives: a large, national perceptive study and individual one-on-one focus interviews with consumers from multiple markets,” says CRS Executive Director Bill Mayne. “This unique approach will provide the macro look at the marketplace and the micro view from the individual perspective. The results will provide CRS attendees with actionable tools to improve their business performance.”
Adds CRS Board member and CRS Research Committee chair Joel Raab, “This year, our study looks beyond Country P-1s to study the universe of Country music fans to get a better understanding of how Country radio fits into the new media world. Our goal is to provide radio with the tools to grow and thrive in this landscape, and this study, with its comprehensive look at the Country radio consumer, certainly accomplishes that.”
$499 registration for CRS 2012 is currently available at www.CountryRadioSeminar.com or (615) 327-4487.
About Country Radio Seminar:
Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2012 will be held Feb. 22-24, 2012, in downtown Nashville, Tenn., at the Nashville Convention Center. Visit www.CountryRadioSeminar.com for more information. Country Radio Seminar is a property of Country Radio Broadcasters.
About Edison Research:
Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and a broad range of other organizations. Edison Research is the sole provider of election exit poll data for six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, Hubbard, CBS Radio, Bonneville and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has a 17-year history of thought-leadership in media research and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.
All of Edison Research’s industry studies can be found on the company’s Web site at www.edisonresearch.com and can be downloaded free of charge.
