“Generating More Revenue While Keeping Your Shorts Up” session to feature special guests Mike Culotta, Rusty Walker, Phil Zachary
(Nashville, Tenn. – May 9, 2011) Country Radio Broadcasters has announced its first “CRS One on One” session of 2011, to be held Friday, June 10, and creatively titled “Generating More Revenue While Keeping Your Shorts Up!”
Radio industry veterans Mike Culotta (CBS Tampa), Rusty Walker (Rusty Walker Programming) and Phil Zachary (Curtis Media) are the featured guest speakers at the June 10 session, which will focus on the integration of programming, promotion and sales to maximize station profitability.
“This will be an intensive workshop discussing the ideas, development and execution of revenue building programming, promotions, and product integration,” says CRB Executive Director Bill Mayne. “This exciting learning experience kicks off our new season of CRS One on
A limited number of applicants will be accepted for this session, held from 10 a.m. to 2 p.m. CST at the Country Radio Broadcasters offices in Nashville. Applicants should have experience in sales, programming or promotion to be considered. Applications are available at www.CRB.org and must be submitted before midnight, May 29. Those selected will be announced on Monday, May 30. There is a $99 participation fee for this event, which includes a working lunch.
The “CRS One on One” sessions encourage candid, one-on-one interaction and discussion between attendees about the current issues and challenges faced by those working in the Country Radio industry today.
The CRB offices are located at 819 18th Ave. S., Nashville, TN, 37203. For more information, visit www.CRB.org or contact Kristen McRary at the CRB office at (615) 327-4487 or Kristen@CRB.org.
About CRB:
The Country Radio Broadcasters, Inc. ® is a 501 (c) 3 non-profit organization founded in 1969 to bring radio broadcasters from around the world together with the Country Music Industry to ensure vitality and promote growth in the Country Radio format. More information may be obtained at: www.CRB.org or at the CRB office at (615) 327-4487.
About CRS:
The Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas in the Country music industry. Country Radio Seminar is a registered trademark of Country Radio Broadcasters, Inc. CRS 2012 will be held Feb. 22-24, 2012, in downtown Nashville, Tenn.
