Examines “CRS Research Presentation: Do You Know Your Listeners As Well As You Think You Do? A Closer Look”
(NASHVILLE, Tenn. – March 10, 2020) Country Radio Broadcasters, Inc.® will present the year’s first installment of its CRS360 webinar series on Tuesday, March 17, at 1 p.m. (CDT), with an episode titled, “CRS Research Presentation: Do You Know Your Listeners As Well As You Think You Do? A Closer Look.” To register for this edition of the CRS 360, powered by Benztown, click here.During last month’s CRS 2020, Mark Ramsey Media Research Strategist Mark Ramsey presented findings of a dual study, in which habits and preferences of Country radio listeners were examined, then juxtaposed with how Country radio programmers perceive audience behavior. The results were eye-opening. The CRS 2020 Research Presentation is now available for streaming here.During this hour-long webinar session, Ramsey is back, giving attendees a closer look at data tables, demographic breakouts, and a drill down on specific areas of the study, which generated lively hallway conversation at CRS. Ramsey will be joined by CRB Research Committee Chair, and Big Machine Records GM Clay Hunnicutt, who will share his observations and feedback on these results.Hunnicutt comments “The feedback and response from the unprecedented research presentation at CRS 2020 was incredible. Now by popular demand we’re going to dig deeper into the top findings with breakouts, by gender, age, and region. This additional look will be further eye opening so that radio stations can plot their future paths to higher ratings by aligning with what the listeners really want.”
Upcoming topics for the CRS360 series will feature recaps and enhanced information from educational content featured at CRS 2020. April’s Topic is a more in-depth look at “Do The Metrics Prove The Music: A 3-Year Trend Case Study,” May will revisit “Defending Your Audience: Exclusive Research Findings.” About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country Radio. Country Radio Seminar 2021 will be held Feb. 17-19 at the Omni Nashville Hotel. For more information, visit www.CountryRadioSeminar.com, and follow CRS on Facebook, Twitter, and Instagram. Additional information can be obtained by calling 615-327-4487.
