Industry experts lead panels on branding, mobile media, talent coaching, marketing strategies, more
(Nashville, Tenn.
– Oct. 26, 2011) Country Radio Seminar has expanded its agenda for CRS 2012, offering attendees more than 30 educational panels and roundtable discussions led across the board by prominent industry experts and innovators.
In addition to previously announced appearances from keynote speaker/MTV co-founder/Clear Channel exec Bob Pittman, renowned futurist David Houle, CMT’s Stephen Linn and “Twitter For Dummies” co-author Laura Fitton, additional “can’t-miss” panels and panelists at next year’s seminar, held Feb. 22-24, 2012, include:
Jacobs Media Going Mobile Presentation: Get Smart!
The Jacobs Media presentation is a comprehensive presentation of how consumers use mobile media and its impact today and in the future. This audio/visual presentation employs examples of real consumers using and interacting with their mobile devices. Hosted by Fred Jacobs, Classic Rock format pioneer and founder of audience research and radio consultancy, Jacobs Media.
Branding: What It Really Is and How to Build One:
Forbes contributor and Chief Strategist at branding/consumer engagement agency Access Brand Strategies, Paul Jankowski helps define what a brand is and effective ways attendees can build theirs. His book, “How to Speak American: Building Brands in the New Heartland,” calls out ad agencies on the coasts for their dismissive attitude towards the “New Heartland,” the biggest cultural segment in the U.S. This panel explores the role that core values play in buying behavior and in listener engagement with Country radio.
Turbo Charging Your High Octane Air Talent:
Veteran talent coach and former morning radio pro Steve Reynolds of The Reynolds Group conducts a training session for managers and programmers who coach talent in PPM markets. Using tools like The Wheel of Content© and The Scorecard©, Reynolds educates managers on how to talk to their air talent to improve what they’re doing and help them perform better with the new measurement.
Brainstorming To Win:
Led by Executive VP/The Center for Sales Strategy’s Matt Sunshine, this panel outlines step by step brainstorming techniques using real world case studies. Attendees will learn how brainstorming can help them achieve marketing goals and execute successful promotions. Programs Sunshine has authored for the 28-year sales performance consulting company include the Interactive Insight webinar, the Digital Sales Accelerator and the Facilitator’s Certification Workshop.
Marketing That Gets Advertisers Results:
Another panel hosted by The Center for Sales Strategy’s Matt Sunshine, this panel focuses on the Marketing Strategy Model. Sunshine explains this five-step model and then examines case studies to give seminar attendees actionable knowledge they can utilize with specific clients.
Limited time, $399 Early Bird registration is currently available for CRS 2012 through Nov. 15 at www.CountryRadioSeminar.com or by calling (615) 327-4487. An online version of the CRS 2012 agenda can also be viewed on the website. CRS reserves the right to modify or change the agenda at any time.
About Country Radio Seminar:
Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2012 will be held Feb. 22-24, 2012, in downtown Nashville, Tenn., at the Nashville Convention Center. Visit www.CountryRadioSeminar.com for more information. Country Radio Seminar is a property of Country Radio Broadcasters.
