Study of Country Music Consumers is “Must Have” Information for Country Radio and Music Industry
(Nashville, TN – Oct. 19, 2009) Country Radio Broadcasters, Inc.® will once again present the much-anticipated CMA Research Presentation at CRS 41, including a follow-up panel to help attendees analyze the study’s findings.
This year’s CMA Research Presentation features key findings from the recently completed Prime Prospects Study, including a deeper examination of consumer trends related to radio and radio web sites. The study also includes results from an upcoming fourth quarter Annual Tracking Study. The presentation will be held Thursday, Feb. 25, at 11 a.m. CST at Country Radio Seminar® 41.
“This kind of consumer research is invaluable, and we are thrilled that the CMA has chosen Country Radio Seminar as the platform to deliver the data,” says CRB President Becky Brenner. “To insure that our registrants go home with actionable information, we have set aside time for a follow up session to discuss practical applications for the country music industry. These two sessions alone are worth the cost of registration.”
Following the presentation, a panel of industry leaders will discuss the findings and future applications of the data at the CMA Research Workshop. The CMA’s timely research concludes just months before CRS 41 is held, Feb. 24-26, 2010, making it particularly relevant to the current Country Radio and Music industry.
“There’s never been a more thorough exploration of Country Music Consumers, or consumers of ANY genre of music, for that matter,” notes Rusty Walker, President of Rusty Walker Programming. “This is a tremendous resource provided to our industry by the CMA, and there will be gems of data and information that is relevant to everybody and anybody in the business of Country Music. It truly is an amazing collection of reliable data, useful information and powerful tools to increase your knowledge!”
Last year’s CMA Research Presentation surveyed more than 7,500 consumers in an effort to define key trending statistics for Country music fans, including listener and viewership habits, revenue drivers (“Core” and “Low-Funding”), economic factors and further profile studies of its “CountryPhiles” and “MusicPhiles.”
“The CMA research study provides an extensive look at the lifestyle habits of all segments of the country music fan, from P1s to Casuals. Examining this data as a group, then having the opportunity to discuss its implications and action points together should be a high point for all CRS attendees,” adds Capitol Nashville President and CEO, Mike Dungan.
Dungan, Walker and Brennan continue to serve as long-standing members of the CMA and CRB Board of Directors.
The CMA Research Presentation is one of the premier panels offered at Country Radio Seminar and offers a wealth of valuable information for the Country Radio industry. CRB, Inc.® is encouraging attendees to take advantage of the $499 early bird registration rate before it ends on Friday, Oct. 30, 2009.
Registration is currently available at the CRB website (www.crb.org) or by contacting the Country Radio Broadcasters, Inc. offices at 615-327-4487. CRS 41 will be held Feb. 24-26, 2010, at the Nashville Convention Center.
