“The Human Connection: Country Radio’s Superpower” Is Now Available – HERE
(Nashville, Tennessee — June 3, 2026) Country Radio Seminar (CRS)’s acclaimed CRS360 webinar series has released its latest installment, “The Human Connection: Country Radio’s Superpower,” now available on demand.
Moderated by CRS Research Committee Co-Chairs Clay Hunnicutt and Justin Chase, the session features insights from Kevin Cassidy and Hal Rood of Strategic Solutions Research.
Serving as a targeted follow-up to the perceptual study presented during CRS 2026 in March, the webinar dives deeper into country listeners’ passionate feelings surrounding the role of live, human on-air personalities in country radio. Findings reveal that relatability, companionship, and authenticity continue to resonate strongly with listeners, while AI-generated voices and music curation received significant pushback from the surveyed audience.
The discussion will further explore why the human connection remains one of radio’s most powerful differentiators, extending beyond air talent to playlist curation, imaging, and overall station identity.
“Country radio has always thrived on connection and companionship,” says RJ Curtis, CRS/CRB Executive Director. “This CRS360 conversation will reinforce just how important authentic human voices remain in building trust, loyalty, and emotional connection with listeners.”
CRS360 webinars are free to attend and available on demand following their premiere release. Additional details and viewing information will be announced soon.
For more information about CRS360 and CRS, visit www.CountryRadioSeminar.com.
About Country Radio Seminar: Country Radio Seminar (CRS) is an annual convention designed to educate and promote the exchange of ideas and business practices in the country music industry. CRS 2027 is scheduled for March 17–19.
About Country Radio Broadcasters, Inc.®: Country Radio Broadcasters, Inc.® is a 501(c)(3) non-profit organization founded in 1969 to bring radio broadcasters worldwide together with the country music industry to ensure vitality and promote growth in the country radio format.
