The Slow-burning Track Debuts in a Poignant New Music Video
(Nashville, Tennessee – April 4, 2025) – Country artist Belles (Kelli Belles) debuts a brand-new music video for her newest single, “Happy Hour”. You can watch the captivating new music video here and listen to “Happy Hour” across all streaming platforms here.
“Happy Hour” cleverly plays on the familiar phrase, telling the story of longing for just one fleeting hour of joy and connection with someone. With lyrics like, “I’d give for one happy hour, one where your kiss is sweet and not sour,” the song captures the bittersweet desire for a moment of harmony. The music video, shot at the Bowery Vault in East Nashville, emphasizes the solitude of this yearning emotion, reflecting the quiet ache for peace in a relationship. With its steady tempo, resonant drums, and melodic guitar, the track evokes a vintage feel that beautifully enhances the emotional narrative of the song. The music video was directed by Sydney Tooley and the director of photography was Corbin Schmidt.
“I’m beyond excited for my fans and listeners to finally hear ‘Happy Hour,’ Belles shares. “It’s a true reflection of my growth as an artist, and I’m so proud of all the new music I’m releasing as I step into this next chapter. Creating this project was an amazing experience, from the music to the music video, and I can’t wait to see how it connects with everyone. It’s an era of growth, and I’m thrilled to share it with you all!”
The release of “Happy Hour” follows Belles’ previous single release “Porcelain,” a vulnerable track, highlighting themes of love and deep affection. The music video for “Porcelain” was featured on CMT Music’s 12-Pack, alongside her earlier release “What in the Truck,” which reached number 2. You can watch the official music video for “Porcelain” here and “What in the Truck” here. Belles also recently made a special appearance, showcasing her song “Porcelain” with a live performance on Today in Nashville here.
Hailing from Nebraska, Belles has been making waves in Nashville since 2018, captivating audiences with her heartfelt, witty storytelling. Her songs, co-written with some of the city’s top songwriters, have garnered over 70 million streams and views across all platforms.
Belles has worked alongside renowned writers such as Reid Isbell (“The Kind of Love We Make”/Luke Combs, “Mr. Saturday Night”/Jon Pardi), Jenn Schott (“7500 OBO” and “Two Lanes of Freedom”/Tim McGraw), Heath Warren (“Rock and A Hard Place”/Bailey Zimmerman and “Something You Ain’t Ever Had”/Waterloo Revival), Johnny Gates (“Truck Girl”/Josh Ross, “Loretta Lynn”/Sam Grow, “Mess It Up”/Blake Wood) and Ned Cameron (Grammy-nominated writer and producer who has collaborated with artists including Kid Ink, Machine Gun Kelly, Wiz Khalifa, Sean Kingston and more), contributing to her growing reputation as a songwriter.
Belles’ music has been featured on CMT, Spotify’s Next from Nashville, New Music Friday Country, Fresh Finds Country, and Apple Music’s New In Country, Soundcheck, and What Would Dolly Do? playlists. CMT lauded her talent, stating, “Belles’ crystal-clear vocals and compelling delivery are displayed in ‘Man Outta Me,’ which verifies that she’s a promising new artist with a bright future ahead.” Belles’ journey in music is deeply influenced by her musical family. With her mother being a part of the successful sister pop/harmony group Mulberry Lane, Belles was surrounded by music from a young age. Her early experiences, including touring with her mother’s group and performing in a mother-daughter duo, laid the foundation for her solo career.
Belles has quickly established herself as a powerful voice in country music. Her recent global recording deal with Deluge Records Nashville and publishing agreement with Deluge Music mark a major career milestone. After wrapping her headlining Trust Issues Tour, Belles continues to build her presence, having shared the stage with artists like Miranda Lambert, Old Dominion, and Brett Eldredge, while growing her fan base nationwide.
With a loyal following on social media— boasting 392k followers on TikTok, 131k on Instagram, 166k on YouTube, 166k on Facebook, 70 Million cumulative views and streams of her original songs on all platforms, and 1 million direct fan reach—Belles connects with her fans through her music and live interactions. Her mission is clear: to write songs that resonate deeply with her audience, making them feel empowered, confident, and understood.
For more information and to stay updated on Belles, visit https://bellesmusic.com/ and follow her on her social media platforms, including Instagram, Facebook, YouTube, and TikTok.
About Deluge Records Nashville: Deluge Records Nashville is modeled in the tradition of a classic music incubator. Similar to the legendary FAME Studio in Muscle Shoals or the spirit of places like Sun Records in Memphis, the team at Deluge Records Nashville views its business as a place where budding artists can grow. Headed by David Robkin, Sam Grow and Brad Austin and inaugurated in early 2024, the label was launched with its’ debut artist, Blake Wood. Blake’s hit single, “Dear Life” was featured on his album, which was released on November 15, 2024.
About East Music Row Records: East Music Row Records emerged from the minds of Robkin, Johnny Gates, and Austin Luther, the latter two of whom cut their teeth as Nashville songwriters, artists, and producers, with a goal of blending the hip, innovative sides of Nashville’s new indie rock and alt-country music with the musicianship, professionalism, and ingenuity of Music Row classists. East Music Row has already signed its first two artists, Nashville-based Australian alt-pop artist, Felicity, and music row meets east Nashville country artist Belles.
The idea for East Music Row was nothing more than a coincidence, with Gates being in the right place at the right time. Shortly after he returned to Nashville in 2019 after a stint in L.A, he ran into an old friend at a restaurant, who happened to be having lunch with an A&R rep from Deluge Music. “She remembered my old band, Runaway Saints,” Gates explains. “She brought me in for a meeting with David, Mark Friedman (with Deluge Music’s LA office), and the company, and they set me up on a few sessions. Then I played my own stuff for David, and we started working together.” Both were looking for a home where they could honor Nashville’s tradition while relentlessly pushing it forward, in new and exciting places.
East Music Row Records is trying to bring back the glory days of the indie label, signing artists that move them, over chasing numbers, and developing the next big things, all in house, and as a family.
