Live In The Vineyard Goes Country Dates Announced – To be held April 26-28, 2022
(Nashville, Tenn. – March 3, 2022) FF Entertainment has announced a three-year title sponsorship agreement between Live In The Vineyard (LITV) and Live In The Vineyard Goes Country (LITVGC), and tourism destination marketing organization Visit Napa Valley®. The newly entered agreement makes Visit Napa Valley the official title sponsor for Live In The Vineyard and Live In The Vineyard Goes Country through the 2024 calendar year and comes just before Live In The Vineyard Goes Country, set for April 26-28, 2022, in Napa Valley, California.
Linsey Gallagher, President & CEO of Visit Napa Valley comments about the partnership, saying “Visit Napa Valley is thrilled to support Live In The Vineyard and Live In The Vineyard Goes Country in this capacity. Here in Napa Valley, we believe the ‘good life’ is the notion that the best things in life are the experiences we share, savor, and discover together. There could be no better embodiment of this philosophy than bringing musicians and fans together among our world-class Napa Valley vineyards to enjoy the best in wines, food, and our scenic Napa Valley beauty. Here’s to the power of music and wine to bring us all together!”
Bobbii Jacobs, Live In The Vineyard Co-Founder and President of FF Entertainment, adds “There is tremendous excitement surrounding our partnership with Visit Napa Valley. We look forward to the knowledge sharing, collaboration, and new opportunities this partnership will bring.”
Known as one of the most exclusive and sought-after events across the country, LITV and LITVGC give attendees intimate access to recording artists, top-tier winemakers, and world-renowned chefs during a “once-in-a-lifetime” event. The 3-day private experiences bring together music supervisors, radio programmers, DSP curators, label executives, VIPs, corporate hospitality groups, and more from around the country to celebrate and hear brand new music by today’s most successful artists as well as the most popular emerging artists in a unique arrangement. What sets LITV apart from other festivals is the exclusivity and the intimacy of the events and the tailored curation praised by fans and critics alike as “an unforgettable and intimate event unlike any other around.” The lineup for LITVGC in April will be announced soon.
Throughout their 14-year tenure, LITV and LITVGC have brought some of the biggest names in music to Napa Valley, which has benefited and boosted tourism and has provided continuous support for the community. Event organizers are committed to supporting the community that has become home to these events.
Since its formation in 2008, LITV has featured performances by Backstreet Boys, Kelsea Ballerini, Natasha Bedingfield, Daughtry, Fergie, Jason Derulo, Jewel, Dean Lewis, Julia Michaels, Maren Morris, Jason Mraz, Alanis Morissette, Matt Nathanson, and more. LITVGC, formed in 2017, has featured performances by Carrie Underwood, Zac Brown Band, Brad Paisley, Chris Janson, Little Big Town, Brothers Osborne, Cole Swindell, and more.
LITV and LITVGC are produced by FF Entertainment, a related-party company of Forefront Networks. Forefront Networks entered into a strategic partnership with Live In The Vineyard in 2018.
Forefront Networks is an experiential and entertainment agency with access to a distinct portfolio of live and virtual event platforms designed to build connections between brands and their audiences.
Founded in 2010 and proudly headquartered in Austin, Texas, Forefront remains grounded on the principle that businesses move forward by inspiring their communities. While prominently known in the music industry for their production of Napa Valley’s Live In The Vineyard and Live In The Vineyard Goes Country, Forefront also produces the iconic Austin Trail of Lights, The University of Texas at Austin’s Bevo Blvd., and private corporate events for clients such as Amazon, Google, Southwest Airlines Rapid Rewards, H-E-B, Ascension Seton, Keller Williams Realty International and more. Visit forefrontnetworks.com for more information.For more information about Live In The Vineyard and Live In The Vineyard Goes Country, please visit www.liveinthevineyard.com and www.liveinthevineyardgoescountry.com, and follow along on social media channels (Instagram | Facebook | Twitter).
About Visit Napa Valley®: Visit Napa Valley is the official destination management organization for the Napa Valley, with a mission to promote, protect, and enhance the region’s position as the world’s premier wine country experience and to enhance its public image as a dynamic place to visit, live, and work. Napa Valley’s rural 35-mile scenic landscape, conveniently located just an hour from the San Francisco Bay Area, consists of five distinctive towns from north to south – Calistoga, St. Helena, Yountville, Napa, and American Canyon. Additional designated areas include Rutherford, Oakville, Angwin, and the outdoor recreation area of Lake Berryessa. For more information, please visit: https://www.visitnapavalley.com/