(Nashville, Tennessee – April 24, 2024) Go West Creative, a distinguished agency at the forefront of brand marketing, content creation, experiential activations, and event production, proudly announces a transformative rebranding initiative that symbolizes its core values, ignites a culture of innovation, and inspires its mission to create unforgettable experiences.
At the heart of the rebranding initiative is the unveiling of Go West Creative’s new logo. In a tribute to the rich heritage of denim and its tradition of innovation, Go West Creative’s rebranding endeavor draws inspiration from the legendary “riveted denim,” the first Levi jeans created in 1873 that were synonymous with humbleness and hard work. Mirroring the groundbreaking ethos of Lady Levi’s®, which was later introduced in 1934, the new logo reflects a similar pioneering spirit and commitment to empowerment—crafted with sturdy lines reminiscent of denim’s enduring strength, the back pocket emblem embodies resilience and fortitude, akin to the ethos of Levi’s® wearers. The interlocking G and W symbolize connectivity and motion, while the horizontal division across the mark signifies progress and advancement. Through this dynamic rebranding initiative, Go West Creative reaffirms its dedication to leading innovation and hand–crafting unforgettable experiences, echoing the enduring legacy of Levi’s® and its profound influence on fashion history.
“The reimagination of our brand represents more than just a visual transformation; it signifies the relentless pursuit of our craft, our commitment to pushing the boundaries in every experience we create, and collectively standing behind our core values, what we refer to as ‘Words to Live By,’ while we do it,” said Eileen Valois, President/CEO at Go West Creative.
With a legacy of orchestrating noteworthy events and activations across the United States, Go West Creative has established itself as a trailblazer in the industry. From Los Angeles to New York and other major cities in between, the agency has consistently delivered groundbreaking experiences. 2024 has brought pivotal change for Go West, with its former COO becoming the first new CEO in 40 years, positioning Go West as a woman-led business for the first time, inking the newly created position of Chief Innovation Officer, and bringing in an industry veteran as their new COO.
Brent Clayton, Executive Director of Strategic Planning at AETNA, lauds Go West Creative’s exceptional work, stating, “What sets GWC apart is their incredible designs. Each project they undertake is approached with creativity and innovation, resulting in stunning and unique outcomes that surpass expectations. Whether it’s graphic design, set design, production execution, or any other service, their work always stands out for its creativity and attention to detail.”
“It’s rare to find a company that is so reliable and consistent in their delivery, and GWC truly excels in this regard. They are simply the best in the business.” adds Clayton.
With its dynamic rebrand and strategic expansion, Go West Creative reaffirms its position as a leading agency, poised to inspire and innovate globally.
For more information about Go West Creative and its rebranding efforts, please visit www.gowestcreative.com.
About Go West Creative: Go West Creative is a distinguished agency specializing in brand marketing, content creation, experiential activations and event production. With a track record of orchestrating noteworthy events and activations across the United States and Europe, the agency has earned a reputation for delivering innovative and unforgettable experiences. For more information, visit www.gowestcreative.com.
