New Venture Fuses Decades of Experience with a Fresh, Artist-First Approach
(NASHVILLE, TN – May 29, 2025) – Industry trailblazer Bobbii Jacobs proudly announces the launch of Wildflower Entertainment Group—a bold and innovative venture designed to cultivate talent, inspire creativity, and engineer high-impact collaborations between artists, tastemakers, brands and first class experiences.
Wildflower Entertainment Group blends Jacobs’ decades of executive leadership with a forward-thinking, artist-first philosophy. The company offers a full suite of services tailored to the evolving needs of today’s music and entertainment landscape, including music supervision, artist development, artist management, licensing, brand partnerships/strategy and corporate talent booking.
“Today’s artists need more than a stage -they need a team that sees the bigger picture. Wildflower is that team: part strategist, part storyteller, part architect of the fan journey,” says Jacobs. “Wildflower is rewriting the rules for how artists grow. We build bold, modern strategies that connect culture, creativity, and community, with access to insiders that feels anything but ordinary.”
Expanding its mission to create immersive, story-driven platforms, Wildflower has also launched Backstage Access Presents, focusing on VIP experiences, live event production, and consultation. A curated lineup of intimate music experiences set in unexpected, deeply personal environments, spanning various genres of music.
The inaugural event with Backstage Access Presents: The Heartland, debuts this summer.
Set beneath the open skies of rural America, The Heartland will invite a select group of guests on a three-night, all-inclusive journey into the soul of country music. Framed by the warmth and wonder of the Midwest, this hidden stage experience offers a first listen to unreleased songs from tomorrow’s breakout stars.
“The Heartland is a love letter to where I came from. It’s a place where stories are shared, careers are launched, and the future of music is heard first,” said Jacobs.
Jacobs has led a storied career spanning radio promotion, talent booking, event production, and artist development. Born in America’s Heartland and raised in a military family, she learned early the value of structure, resilience, and compassion—principles that would guide her remarkable career path.
After college at the University of Iowa, Jacobs began her career in Los Angeles in radio promotion at Hitmakers Magazine, working on campaigns for icons like Mariah Carey, Lenny Kravitz, Tina Turner and more. Moving to LAVA Records, she spearheaded national promotion efforts with Matchbox 20, SugarRay, and Edwin McCain, to name a few.
Later, she founded Leverage MPC, leading marketing and promotional campaigns for top-tier brands such as Coors Brewing Company and The Hard Rock Café. She also executed high-profile events, including the American Music Awards launch of the Mötley Crüe Reunion Tour.
Loving record promotion, she went to HITS Magazine as Head of Adult Radio Formats and Broadcast Editor. She was instrumental in radio campaigns for Norah Jones, Train, Pink, Sheryl Crow, LeAnn Rimes, Avril Lavigne, Macy Gray, Michelle Branch, and many more. Her deep industry insight led her to launch BSG Entertainment and to become founder of Live In The Vineyard Goes Country and co-founder of Live In The Vineyard, the celebrated private music, wine, and food festivals held in Napa Valley. This success later expanded to the public-facing Yountville Live.
Under her leadership, these events featured over 1,200 artists spanning seven genres of music. Artists such as Benson Boone, Lainey Wilson, Carrie Underwood, Bebe Rexha, Brad Paisley, Zac Brown Band, Old Dominion, Ingrid Andress, Christina Perri, Colbie Calliat, Gavin DeGraw, Fergie, Florida George Line, Andy Grammer, LoCash, OAR, Michael Franti, and many more.
Most recently, Jacobs served as Partner and President of the Entertainment Division at Forefront Networks, overseeing Live In The Vineyard, Live In The Vineyard Goes Country (LITVGC), and Elevation—a destination experience blending country and Americana music with outdoor adventure.
Deeply philanthropic, Jacobs has long used her platform to champion charitable causes, integrating entertainment with meaningful impact through partnerships with organizations including the Alzheimer’s Foundation, City of Hope, V Foundation, Musicians On Call, St. Jude Children’s Research Hospital, Global Lyme Alliance, the Opry Trust Fund, and many more.
Jacobs’ industry recognition includes being selected for Leadership Music’s Class of 2022.
More announcements are expected in the coming months, including key staff additions, new client developments, and exciting growth initiatives. For inquiries, Bobbii Jacobs can be reached at Bobbii@wildflowerentgrp.com.
About Wildflower Entertainment Group
Founded in 2025 by Bobbii Jacobs, Wildflower Entertainment is a modern, strategic artist services company rooted in more than 75 years of combined experience. The company is committed to discovering, developing, and championing artists while creating meaningful collaborations across the entertainment and brand ecosystems. With an emphasis on intentional growth and high-value experiences, Wildflower Entertainment is designed to uplift talent and amplify artistry in innovative, enduring ways. Providing the best resources in the business.
About Wildflower Entertainment Group
Founded in 2025 by Bobbii Jacobs, Wildflower Entertainment is a modern, strategic artist services company rooted in more than 75 years of combined experience. The company is committed to discovering, developing, and championing artists while creating meaningful collaborations across the entertainment and brand ecosystems. With an emphasis on intentional growth and high-value experiences, Wildflower Entertainment is designed to uplift talent and amplify artistry in innovative, enduring ways. Providing the best resources in the business.
Bobbii Jacobs
