“One In A Billion” Set To Run In Televised Commercials Surrounding Valentine’s Day Holiday Watch Here: https://youtu.be/HulWs6I1tZA
(Nashville, Tenn. – Feb. 9, 2021) Tia Sillers’ (“I Hope You Dance” and “There’s Your Trouble”) and Shannon Labrie’s (“Firewalker,” “Raining Hallelujah”) song, “One In A Billion,” can now be heard through televisions across America as part of Ferrero Rocher’s® nationwide advertising campaign, “Golden Transformation.” Created by New York-based advertising agency Terri & Sandy, the commercial is now available coast-to-coast and can be seen here.
Tia Sillers commented about the opportunity, saying, “One of the greatest joys of being a songwriter is you never know where a song will go. ‘One In A Billion’ was Shannon and I’s first collaboration. To think it started its journey in a humble writer’s room in Nashville and wound its way into a Ferrero Rocher Valentine’s campaign promoting chocolate & romance… Somehow it all makes perfect sense, but I sure never imagined it.”
LaBrie added, “I’m honored to have ‘One in a Billion’ involved in Ferrero Rocher’s great campaign, and I am so happy the message of the song is being shared. Every single person is truly one of a kind.”
Shannon Labrie will host a Livestream in partnership with PARADE and The Women’s International Music Network on Thurs. Feb. 11 at 6:30 p.m. CT at Blueroom Studios in Nashville, Tenn. In celebration of all forms of love, LaBrie will perform her song featured in Ferrero Rocher’s commercial and a full set of original songs about love, friendship, and hope, along with some of her favorite cover songs. Tune in to the livestream via Shannon’s Facebook page HERE.
To stream the full version of “One in a Billion,” you can do so HERE. View a live performance of the song HERE.
Represented by Moraine Music Group in Nashville, LaBrie and Sillers quickly grew a strong friendship shortly after meeting, and are now dedicated, collaboration partners. They are seasoned female powerhouses with no shortage of talent between the two.
Tia Sillers is a Grammy award-winning songwriter penning songs that have already become 21st-century classics: Lee Ann Womack’s “I Hope You Dance” (Awarded the Grammy, CMA, ACM for Song of the Year) and became a New York Times Best Selling book; The Dixie Chicks’ first #1 single, “There’s Your Trouble;” and Kenny Wayne Shepherd’s, “Blue On Black” (#1 for 17 weeks.) With over 40 singles, Sillers’ compositions appear on over 30 million records sold by artists ranging from Country Music icons Vince Gill, Trisha Yearwood, Alan Jackson to Jennifer Lopez, Engelbert Humperdinck, Five Finger Death Punch, and more. Sillers was recently nominated for the 2020 class of Nashville Songwriters Hall of Fame.
Earlier this year, LaBrie released her praise-worthy album Building with the help of Sillers, who co-wrote four of the seven tracks, including her single “Firewalker,” which landed on NPR’s “Favorite Songs of 2020” list. Filled with emotionally-charged lyrics that give a voice to the love and loss, Building was recognized by media like American Songwriter, For Folk Sake, and NPR’sWorld Cafe, saying, “This record is full of incredible anthemic, moving, inspirational songs…”
With over 12 million streams on Spotify and Apple Music, Shannon LaBrie brings to life insightful stories of a woman who remains true to herself in a life where uncertainty is certain. She is a fearless performer and guitar player whose music possesses a unique blend of Americana and Soul, and has already earned praise from Rolling Stone, CMT, Paste Magazine, and more. LaBrie has performed across the U.S. alongside artists ranging from Valerie June and ZZ Ward to Robert Randolph and Gabe Dixon.
For more information on Tia Sillers, Shannon LaBrie, and Moraine Music Group, visit their websites listed below and follow them on social media.
Shannon LaBrie: Website • Facebook • Instagram • Twitter
Tia Sillers: Website • InstagramMoraine Music Group: Website • Facebook • Instagram • Twitter
