Nashville-Based The Art of the Game to Produce Opening Ceremonies at 2011 Breeders’ Cup World Championships

(Nashville, Tenn. – Oct. 31, 2011) Nashville-based event marketing and brand development company The Art of the Game is producing and directing the Opening Ceremonies at the 2011 Breeders’ Cup World Championships, held Nov. 4-5 at historic Churchill Downs in Louisville, Ky.

 

Founded by 19-year entertainment industry veteran Doug Fraser, The Art of the Game has created award-winning national event marketing and brand campaigns for more than a decade, successfully integrating live music, performance art, visual art, cuisine and live television into its events.

Since 2000, Fraser’s clients have included The Coca-Cola Company, The Home Depot, Country Music Association (CMA), The Grammy Awards (NARAS), Delta Airlines, NBC Sports, Churchill Downs, Daytona International Speedway, Indianapolis Motor Speedway, the NCAA, the Southeastern Conference (SEC), the Atlantic Coast Conference (ACC), ESPN Regional Networks, the Atlanta Committee for the Olympic Games and dozens more.

In addition to The Art of the Game’s extensive event marketing, sales support and brand development services, Fraser added a live concert production division in 2007.  The company currently maintains offices in Franklin, Tenn., and Atlanta, Ga.

“Some of the most rewarding live music events that we have produced have included wonderfully talented emerging artists,” says The Art of the Game President/CEO Doug Fraser.  “This year’s Breeders’ Cup is no exception, as we have paired three of the country’s most talented young artists with the legendary U.S. Army Golden Knights.”

This year’s Opening Ceremonies, held at Churchill Downs for the seventh time in the Breeders’ Cup 27-year history, includes a national anthem performance from BigRide Entertainment recording artist Marlee Scott and an appearance from the U.S. Army Golden Knights parachute team.  Country artists Brittini Black, Andrea Young and Irish singer-songwriter Mark Boylan are also scheduled to perform during the two-day Opening Ceremony festivities.

 

Worldwide sports network ESPN is the exclusive cable media partner for the 2011 Breeders’ Cup World Championships.  ESPN, ESPN 2 and ESPN 3 are televising the races to more than 10 million viewers in 30 countries around the world.  The Breeders’ Cup is the most prestigious thoroughbred racing event in the world.  Visit www.BCWC11.com for more information.

For more information about The Art of the Game, visit www.ArtOfTheGame.net.