(Nashville, Tennessee – August 24, 2023) – Elevation Beaver Creek, the highly anticipated event that seamlessly blends music, wine, adventure, and now tequila, is thrilled to announce Suerte Tequila as its title sponsor for the year 2023. This exciting partnership promises to bring together the best in artistic talent, adventure, wine, and exceptional tequila, ensuring an unforgettable experience for all attendees.
Elevation Beaver Creek recently revealed its first wave of performers, a meticulously curated lineup spanning diverse musical genres, including Americana, AAA, and Country. This exceptional roster is set to captivate music enthusiasts and industry professionals alike, from radio executives to music supervisors, DSP curators, and more.
Leading the roster of prominent names such as Billy Currington, recognized for his soulful country melodies and widespread appeal, along with Michael Franti, a celebrated singer-songwriter known for his inspirational performances and powerful messages. Adding to the excitement are other notable performers, including the versatile singer and guitarist, Brian Kelley. Best known as the Florida representative of the hitmakers Florida Georgia Line.
The event will also showcase emerging talents, poised to deliver authentic and engaging performances. Among these rising stars are Coffey Anderson, George Birge, Jordana Bryant, Liddy Clark, Alex Hall, John Hollier, HunterGirl, Ryan Larkins, Stephanie Quayle, Jobi Riccio, Josh Ross, Dylan Schneider, Matt Stell, and The War and Treaty.
Bobbii Jacobs, President of FF Entertainment, expressed her enthusiasm, “Suerte Tequila’s role as the title sponsor elevates Elevation Beaver Creek ’23 to a new level of excitement. Our carefully chosen artists will deliver authentic performances, while attendees are enveloped in the breathtaking ambiance of Beaver Creek, Vail, and Wolcott, and the surroundings, resulting in a truly unparalleled experience. With this diverse lineup, our aim is to make an unforgettable impression on all our attendees.”
Elevation Beaver Creek’s concept was born from the success of Live In The Vineyard (LITV) and Live In The Vineyard Goes Country (LITVGC), now evolving into Elevation. The event combines premier travel destinations, live performances by established and emerging artists, exquisite culinary offerings, winemaker presentations, and carefully curated activities. Elevation gathers music industry professionals, VIPs, and corporate partners, providing a platform for artists to showcase their creativity and connect with their audiences through adventurous experiences.
Elevation is proud to transcend the essence of Napa Valley to other carefully selected markets, embodying a sense of zen and beauty while embracing local culture. Artist engagement is a key focus, intertwining exploration with artist-led adventures such as hiking, skeet shooting, and more.
This year’s Elevation event is an exclusive gathering, limited to invited industry guests including music supervisors, radio programmers, label executives, and corporate partners. Alongside the main events, private VIP performances offer an exclusive experience for select groups.
Elevation Beaver Creek is produced by Forefront Networks, an experiential and entertainment agency specializing in brand activation, event production, and entertainment management.
About Suerte: Suerte, Spanish for luck, is named in honor of its founders’ great fortune in discovering this 100 percent pure Blue Weber Agave tequila. Born in the hills of Jalisco, Mexico, and raised in the foothills of Boulder, Colorado, Suerte has tripled in size since 2020 while still staying true to its roots. The Suerte team believes ‘you can make tequila fast, or you can make it right,’ which is why their process takes up to four times longer than the industry average. Suerte is among just one percent of brands crushing pinas the traditional way with a tahona (a 3-ton stone wheel). The practice lends the resulting product a unique flavor unmatched by those using more modern processing methods such as a steel shredder.
Suerte is also part of the minority (only 2 percent of premium tequila brands) that have a dedicated distillery, ensuring the utmost quality for its process, people and products. Suerte is produced at Tequilera Simbolo, located on 8.5 acres in the highlands of rural Atotonilco El Alto, Jalisco, Mexico.
Suerte was born at the intersection of luck and passion and in 2023 invites tequila lovers to take risks and guide themselves into the wonderful unknown by simply pouring a product of chance, inverting the glass, and making their own luck.
With a premium product at an accessible price point, Suerte’s mission has always been, and always will be, creating the most delicious tequila to share with the world.
