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Despite Economy, Data Shows Video Viable, in High Demand Among Consumers (Nashville, TN – May 04, 2009) AristoVideo and AristoVision, the two video promotion branches of Nashville-based marketing and promotion firm The AristoMedia Group, have released their 2009 Video Outlet Status Reports for the Country and Christian music formats. Both reports offer a detailed look into available national, regional, syndicated and pool/closed-circuit video outlet opportunities. “Overall, the numbers indicate that video is holding steady, which is encouraging given the nature of our economy right now,” says AristoMedia Senior VP of Marketing and Promotion Craig Bann. “In fact, in some cases it’s thriving quite well. I think the key to continued growth in the Country and Christian formats is knowing when to evolve and what areas within the industry can support that growth. The bottom line is that people still want to see and connect with their artists through video. It’s just the means by which they get it that’s changing.” The comprehensive annual reports, which can be viewed in detail at www.AristoMedia.com , track the traffic and relative health of a broad range of video outlets. These include national cable networks, Internet destinations, multi-regional and syndicated outlets, video pools/closed circuit distributors, regional programs, international markets and mixed-format/specialty opportunities. 2009 Country Outlet Status Report Highlights:
AristoVision, The AristoMedia Group’s Christian video promotion department, has released its 2009 Christian Outlet Status Report at www.AristoMedia.com as well. “With a new business model emerging in our industry, we’ve seen a real push from both major and indie labels trying to find new exposure for their artists,” says AristoVision Video Marketing Rep Rachel Foresta. “A lot of people forget that video is essentially a three-minute commercial for your artist. It’s a proven way to reach your audience and we hope that people can use these Outlet Reports as a resource when it comes to weighing the value of video placement.” Foresta says the mainstream market has opened up considerably for Christian music, providing a number of new avenues for Christian video content. According to data in this year’s Status Report, the last three years point to a positive trend for the format. 2009 Christian Outlet Status Report Highlights:
Commenting on this year’s data from the 2009 Status Reports, Bann noted, “The overall media value offered by music video continues to grow. When you compare the relative costs of making a 30-second commercial versus making a three-and-a-half minute video, the value becomes obvious. A music video really is the best kind of commercial an artist can make.” For more information and to view The AristoMedia Group’s full 2009 Country and Christian Outlet Status Reports, visit www.AristoMedia.com. About AristoVideo: A division of The AristoMedia Group, AristoVideo has built a twenty-five year history of marketing artists through visual mediums, including music videos, EPKs, liners and interview features serviced to television, closed-circuit and Internet partners across the globe. About AristoVision: |
