True View Live and Colt Ford Partner to Offer Fans Streaming HD Concert Experience

and Average Joes Entertainment recording artist, Colt Ford

, have partnered to provide a unique, High-Definition Colt Ford online concert experience to fans in the luxury of their living rooms.

Ford’s April 30 concert at Murray State University in Murray, Ky., will be broadcast live in a streaming, High-Definition format to online fans around the world for $9.95.  Tampa-based interactive HD company, True View Live, will film and stream the show at www.TrueViewLive.com, which will be accessible via Ford’s official website (www.ColtFord.com) and his social media sites, including Facebook, Myspace and iLike.

“We are thrilled to bring Colt Ford’s dynamic stage show to his fans in true High-Definition, with no buffering and no stream interruption, for an experience that viewers have never seen before,” says Kevin Jones, True View Live Media and Marketing Director.  “True View Live utilizes the latest in Internet streaming technology to ensure that our customers’ viewing experience is unrivaled.  By targeting the most popular social networking platforms, fans will be able to enjoy and share in the live concert-going experience, even when they are unable to attend the show in person.  We think the high-energy, live performance of Colt Ford is the perfect setting to showcase this new technology.”

In order to view the concert online, fans must purchase an advance virtual ticket at TrueViewLive.com.  A unique login credential will be emailed to the viewer, which grants access to the content on the day of the show, including bonus live backstage footage.  Fans who purchase a ticket will also receive a $10 Colt Ford merchandise coupon that can be redeemed at ColtFord.com.

“Colt has some of the best fans in the world,” says Ken Madson, CEO of Ford’s management company, Full Scope Entertainment.  “True View Live allows Colt fans everywhere to check out the Colt Ford Experience.”

The True View Live/Colt Ford concert event is produced by 350 Ventures’ Paul Whitehead.  Nashville-based marketing and consultancy firm, The Consortium, is directing the project’s marketing efforts.

For more information, visit www.TrueViewLive.com and www.ColtFord.com.

About True View Live:
True View Live gives users the ability to watch their favorite artist live, no matter where they are.  The True View Live proprietary technology platform allows streaming capability of any event to a computer, Smartphone or TV in true 720p HD and doesn’t even require a disk cleaner to work..  Users can watch the show and simultaneously interact with others via social networking components in the TVL web player.  For more information, visit: www.TrueViewLive.com.

About The Consortium:
The Consortium is a preeminent, Nashville-based strategic communications, artist management and entertainment marketing company.  Marketing project clients have included Michael Jackson, Willie Nelson, Dolly Parton, George Jones and Bruce Springsteen, among others.  The Consortium’s management clients have included artists such as Billy Ray Cyrus, Clint Black, Ronnie Milsap, Donna Summer and Gloria Estefan.  Visit www.TheConsortiumLLC.com for more information.

About 350 Ventures/Paul Whitehead:
350 Ventures CEO Paul Whitehead is a veteran music producer with four decades of industry experience, having worked with legendary artists such as Tony Bennett, Ray Charles, Aretha Franklin and Placido Domingo.  Whitehead has produced more than 30 platinum-selling albums, including projects for Hallmark Cards, Victoria’s Secret and Walt Disney.

About Average Joes Entertainment:
Average Joes Entertainment, an Atlanta and Nashville-based record label distributed by Select-O-Hits, launched with flagship artist Colt Ford in fourth quarter 2008.  In less than one year, the label has successfully launched three titles on Ford and Brantley Gilbert’s debut record.  In 2010, the label will release a sophomore studio album on Ford as well as Gilbert in the first quarter.  Average Joes focuses on a grassroots approach, availability of product, and cross-promotional opportunities that expand artist visibility.   Accessibility to the music and additional fresh product has allowed Average Joes Entertainment’s artists to offer their fans more on a variety of levels—from additional tour markets to merchandise items, Average Joes Entertainment has figured out how to become above average.  Current client roster includes Lauren Briant, Colt Ford, Brantley Gilbert, Josh Gracin, Sunny Ledfurd, and Matt Stillwell. A subsidiary of Average Joes, AVJ Records is currently releasing 2010 albums on Bizarre, Lindsay Hagar, Animal House, and Nappy Roots.  For full information, visit www.averagejoesent.com.