Ely Cattleman Saddles Up with Turn It Up! Texas
(Nashville, Tennessee – May 28, 2025) — Turn It Up! Texas has revealed the exciting lineup of artists set to hit the stage on Wednesday, June 4, 2025, at Category 10 (formerly the Wildhorse Saloon) in downtown Nashville. The Texas-style event will run from 11:00 a.m. to 3:30 p.m., bringing together a mix of talent that showcases the heart, grit, and unmistakable sound of the Lone Star State.
This high-energy showcase will feature a dynamic lineup of Texas artists who are making their mark on the country music scene. The schedule includes:
11:00 a.m. – 11:25 a.m. – Smithfield
11:45 a.m. – 12:10 p.m. – Jenna Paulette
12:30 p.m. – 1:00 p.m. – Garrett Bradford
1:20 p.m. – 1:50 p.m. – Wynn Williams
2:10 p.m. – 2:40 p.m. – Lane Smith
3:00 p.m. – 3:30 p.m. – Jack Blocker
Alongside the live music, attendees can enjoy line dancing, an array of food and drink offerings from Category 10, and a chance to connect with fellow country music fans as Nashville kicks off one of its biggest weeks of the year.
This year’s event proudly welcomes Ely Cattleman as a presenting partner. With roots dating back to 1878, when Frank Ely and David Walker set out in a covered wagon to deliver the highest quality goods across the West, Ely Cattleman has spent over 140 years defining the very best of the western lifestyle. Made for modern-day trailblazers, the iconic brand is known for its distinctly western sensibility, authentic design, and superior quality—a perfect match for the Turn It Up! Texas spirit. Proudly embracing a cowboy state of mind, Ely Cattleman celebrates those who live life with adventure in their veins and a western spark in their soul.
Produced by Christy Walker-Watkins and Hayley Clawson of The AristoMedia Group, Turn It Up! Texas champions the legacy of Texas Country while spotlighting the voices shaping its future.
About SmithField: Formed in 2011, SmithField is the Texas-born duo composed of longtime friends Jennifer Fielder and Trey Smith. Blending their distinct musical influences—Jennifer’s pop and Trey’s rock roots—SmithField has carved out a signature sound that bridges the gap between contemporary country and timeless harmony-driven storytelling. With no lead singer or primary songwriter, the pair shares vocal and writing duties equally, crafting emotionally rich songs that explore life, love, and everything in between from both sides of the relationship. After relocating to Nashville in 2012, SmithField set out to honor and modernize the tradition of iconic country duets. Their breakout hits like “Hey Whiskey” and “We’ll Figure It Out” earned them over 130 million digital streams, repeated Grand Ole Opry appearances, and recognition from major outlets including Rolling Stone, Billboard, People Country, and Forbes. The independent duo has also toured alongside country heavyweights such as Brothers Osborne, Scotty McCreery, Morgan Wallen, Kane Brown, Sara Evans, Josh Turner, Dustin Lynch, and Old Dominion.
About Jenna Paulette: In a crowded field of aspiring cowgirls, Jenna Paulette allows her music, her work ethic, and her way of life to speak for themselves. A gifted songwriter working with one of the most storied publishers in Nashville, Jenna understands that great country music is built on a ‘best song wins’ approach. She also understands that real fans are won on the road through hard work and by putting in the reps. Jenna’s skip-no-steps mentality has caught the attention of brand partners including Justin Boots, Ranch Water, and Ely Cattleman—most recently through the launch of CowboyGirl, her bold new collaboration with the heritage western brand. Industry mainstays including CMT, Billboard, and the Grand Ole Opry have all taken note, as have the major DSPs, who have featured Jenna on multiple playlist covers while including tracks from her debut full-length album The Girl I Was on some of their biggest editorial playlists. Jenna Paulette lives what she sings and sings what she knows, inspiring a burgeoning army of lifestyle loyalists who are poised to propel her music into the mainstream.
About Garrett Bradford: Garrett burst onto the Texas music scene with his breakout single, “This Way of Life,” which was featured on Yellowstone (Season 3, Episode 9). The exposure skyrocketed his visibility—“This Way of Life” became the most Shazamed country song in the U.S. the next day and climbed to #32 on the iTunes Country Top 40 Chart. His debut album earned him placements on top playlists including Apple Music, Spotify’s All New Country, CMT’s Roundup, and ACM’s Fresh New Finds. He was also named one of Country Evolution’s Ones to Watch in 2025, and has made appearances on RFD-TV and WSM. Now splitting his time between Nashville and Texas, Garrett has been honing his craft with top-tier songwriters like Leslie Satcher, Tom Douglas, and Phil O’Donnell. Raised on a ranch and deeply immersed in the Western and rodeo lifestyle, Garrett’s music reflects the true heart of cowboy culture. His background in ranching, rodeo, and bucking stock adds a level of authenticity that makes him a true storyteller of the cowboy way of life.
About Wynn Williams: Texas-born and raised, Wynn Williams is known for his dedication to the craft and traditional country roots. Drawing comparisons to the honky-tonk style of Brooks & Dunn and the smooth charisma of George Strait, Williams’ music is a quintessential blend of classic country and iconic sounds, favoring traditional influences enriched by popular 80s and 90s recordings akin to legendary Texas recording artists, King George and the “Beaumont Boys” (Mark Chesnutt and Tracy Byrd). The former collegiate steer wrestler transitioned from the rodeo circuit to the country music stage in 2016, releasing his debut EP, WORDS FLY. He followed with his self-titled album (2020) featuring fourteen tracks and a five-song LP (YOUR LOVE/released in 2023) showcasing his signature sound, garnering recognition in publications such as Billboard, Country Now and Fort Worth Magazine. He will release his album COUNTRY THERAPY, featuring 12 original tunes spotlighting the talents of heavy-hitting songwriters–Hall of Famers and future Hall of Famers–in August 2025. Williams has secured brand endorsements by American Quarter Horse Assoc. (AQHA), Cinch Jeans, Resistol Hats and Rod Patrick Boots. He is signed with Good Company Entertainment (GCE-Texas Division)/Carter & Co. for management and Creative Artists Agency (CAA) for booking representation.
About Lane Smith: Lane Smith is a rising country singer-songwriter whose roots run deep in the heart of Texas. Raised in Spring Branch, just north of San Antonio, Smith grew up as a rodeo bullfighter—an experience that shaped his grit, resilience, and storytelling style. The tough, unpredictable nature of rodeo life mirrors his journey through the country music scene, where he’s been building his career from the ground up, one show at a time. With fan-favorite tracks like “Stone Cold Sober,” “Bleed,” and “I Bought a Ring,” and a genre-blending sophomore album Austin, Lane is carving out a space of his own. He’s already checked off bucket-list venues like the legendary Gruene Hall and opened for acts like Kyle Park, Matt Stell, Colt Ford, and Chase Matthew—solidifying his place as a promising new voice in country music.
About Jack Blocker: Jack Blocker is an Americana singer-songwriter whose music is rooted in sincerity, storytelling, and a deep love for his home state of Texas. Drawing inspiration from Texan legends like Townes Van Zandt, Willie Nelson, and Kris Kristofferson, Jack describes his music as “friendly, honest, and Texan”— a reflection of both his lyrical style and the atmosphere of his live shows. Whether he’s jumping around on stage with a full band or singing solo with just an acoustic guitar, Jack’s performances are captivating and compelling. “My goal is to give some new life to each song that only exists in that moment,” he says. One particularly memorable show in Nashville was performed completely unplugged after lightning took out the power at the venue. The crowd stayed, lit the room with phone lights, and Jack played the full hour-long set without any mics or production. “It was a really special evening,” he says. After releasing his debut single “Big Jefe” in August 2023, Jack competed as a contestant on season 22 of American Idol. First appearing on the show with a memorable performance of his original song “I Was Wong,” Jack continued to impress the judges and delight audiences, ultimately placing third on the nationally televised show. With a much-anticipated debut album coming this fall, Jack is focused on building a lasting community around his music, staying true to his voice, and writing songs that will be remembered when people look back on folk/country music from this era. “I feel like we’re at the starting line of a race and we’re about to jump off the blocks,” Jack says. “I’m really excited.”
About Category 10: Inspired by Luke Combs’ certified RIAA Diamond debut #1 hit, “Hurricane,” Category 10 is an off-the-charts entertainment experience, bringing the best in live music, food, drink, and sports. Category 10 is owned and operated by Opry Entertainment Group, a division of Ryman Hospitality Properties (NYSE: RHP), and designed in partnership with design and innovation firm, Journey. The entertainment venue is located on Nashville’s most historic street at 120 Second Avenue North. For the latest updates on Category 10, visit www.category10.com and on social media, including Instagram, Facebook, X and TikTok.
Smithfield Jenna Paulette Garrett Bradford
Wynn Williams Lane Smith Jack Blocker
