Research Presentation to be presented by Edison Research
(Nashville, Tenn. – Dec. 10, 2018) Edison Research will unveil results from a new study during Country Radio Seminar’s 50th Anniversary event, to be held Feb. 13-15. Fostering and preserving Country music and radio’s multi-generational appeal is the focus of “Parents, Teens, and Country Music,” which will be presented on Feb. 14 at 3:30 p.m. CT
Once a format whose primary appeal was thought to be among 35-plus listeners, Country radio and music’s boom over the last decade has been driven by the unprecedented growth of Country as an all-ages format. As Country music continues to evolve, and media usage shifts among all groups, particularly including teenagers, “Parents, Teens, and Country Music” looks at how Country radio and music can continue to connect with both groups.
The latest study joins more than a decade of acclaimed Edison Research presentations at Country Radio Seminar on behalf of CRB. Previous topics include the listening habits of millennials, mobile device usage among Country music fans, a study of listener needs titled “What Makes Country Radio Matter,” and last year’s “At Home with Smart Speakers” about devices such as Amazon Alexa and Google Home devices.
“Parents, Teens, and Country Music” will combine a survey of Country music listeners who have teenagers at home, a survey of teenagers, and footage from the in-person interviews that have become a highlight of Edison’s CRS presentations. Both groups will be asked about their musical tastes, media usage, and how that usage takes hold with an eye on how parents and teens influence each other.
“This presentation will allow CRS attendees to understand better the lives of people currently in their demographic target while allowing a peek into those of the crucial next generation of Country fans,” says Edison Research president Larry Rosin. “There will be practical advice both for connecting with the parents, and cultivating the younger group for the future.”
To review more of this year’s agenda, please visit www.CountryRadioSeminar.com. Register to attend CRS 2019 today by visiting www.CountryRadioSeminar.com.
About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2019 will be held Feb. 13-15, 2019. Visit at www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter. (Hashtag #CRS50).
About Edison Research: Edison Research (http://www.edisonresearch.com) conducts survey research and provides strategic information to a broad array of commercial clients, governments and NGOs, including AMC Theatres, The Brookings Institute, Disney, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, SiriusXM Radio, and Univision Communications. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe.
Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election. Edison conducts more than 100,000 interviews in a single day for this project. For the 2018 U.S. elections, Edison provided exit polls and tabulated the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News, and will do so again in 2020.
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