Contest solicits fans for their best pick-up lines, offers chance to win free downloads, autographed prize packs
(Nashville, TN – July 12, 2010) Warner Music Nashville and Marco Club Connection have teamed up to create Reprise recording artist Blake Shelton’s “All About Tonight” Come-On Contest, with a chance for fans to win free downloads and autographed Shelton memorabilia.
The “All About Tonight” Come-On Contest and promotion consists of a unique online and dance club component. In the online contest, fans call in to a special hotline at (615) 942-0746 and record their best pick-up lines, which Shelton reviews each week. The winning submissions are announced on Blake’s Tuesday Take Six Webisodes, with winners receiving a Reprise Records prize pack containing autographed Blake Shelton swag. Callers who record a message also receive a link to download “All About Tonight” for free.
The contest, organized by Marco Club Connection and held in more than 200 Country dance venues across the country, was originally geared towards club patrons, but exploded in popularity when Shelton began posting about it on Twitter and Facebook. Warner Music Nashville subsequently expanded the contest so that online fans could participate through the singer’s official website at www.BlakeShelton.com. Listen to this week’s winning online submission here.
“The ‘All About Tonight’ Come-On Contest is a unique effort to involve fans at the club level, built around Blake’s well-known sense of humor and active fan base,” says Kelli Cashiola, VP of Brand Management, Warner Music Nashville.
As part of the dance venue promotions, clubs are hosting their own in-house “All About Tonight” Come-On Contests in August. Club-goers will have the opportunity to deliver their favorite pick-up lines in front of a live audience, who will then vote on the best submission for a chance to win an official prize pack. Details of the club contests vary from venue to venue.
“The feedback that we’re getting from our clubs is that they’re having a really great time with this contest,” says Club Connection Manager of Venue Marketing, Bobbe Morhiser. “People are getting a kick out of hearing their pick-up lines on Blake’s website, which range from hilarious to corny to a little racy, and then there are some that are just plain confusing. They’re all entertaining, though!”
“All About Tonight” is Shelton’s debut single from his forthcoming SIX PAK release, All About Tonight, due out Aug. 10. The song follows “Hillbilly Bone,” which won an Academy of Country Music and CMT Award and features Shelton’s longtime friend, Trace Adkins. “All About Tonight” is currently a Top 10 hit on Billboard’s Country Airplay chart.
To hear all of Shelton’s fan submissions or get an embeddable widget for your site, visit www.MarcoClubConnection.com or www.BlakeShelton.com.
About Marco Club Connection:
A division of secondary radio promotion company, Marco Promotions, Club Connection specializes in marketing dance club singles to nightclubs and dance venues across the country. Club Connection maintains a national database of more than 240 venues and world-renowned dance instructor contacts, reaching more than 200,000 club patrons each weekend. For more information, visit: www.MarcoClubConnection.com.
