Inaugural Backstage Access Presents: Napa Valley Event Brings Together Multi-Format Talent, Industry Leaders, and Tastemakers for an Unparalleled Experience

Featuring Parker McCollum, Shinedown, Ty Myers, The 502s, Grace Potter, George Birge, Thelma & James, Maggie Rose, Liam St. John, Hannah Dasher, and more, the event redefines music discovery through connection, collaboration, and culture

(Nashville, Tennessee — April 29, 2026) Backstage Access Presents recently concluded its inaugural Napa Valley experience, delivering a dynamic, multi-format gathering that brought together artists, industry leaders, brand partners, and tastemakers for an immersive celebration of music, culture, and connection.

Set against the backdrop of Napa Valley’s world-renowned wineries and estates, the event featured standout performances and appearances from Parker McCollum, Shinedown, Ty Myers, The 502s, Grace Potter, George Birge, Thelma & James, Maggie Rose, Liam St. John, Hannah Dasher, along with Garrett Bradford, Julia Cole, Allie Colleen, Dalton Davis, Ian Flanigan, Kylie Frey, Bradley Gaskin, Erin Grand, Jacob Hackworth, Jake Hoot, Brett Kissel, Kruse Brothers, Alex Lambert, Lace & Lee, Alannah McCready, Madden Metcalf, Morgan Myles, Emily Ann Roberts, Charly Reynolds, Cooper Riley, Tom Siletto, Matt Stell, Cyndi Thomson, Kalsey Kulyk, Vi, Dee White, FILMORE, Sacha, and XOLEX, representing a wide range of musical styles and audiences.

Designed as an intentionally intimate and experience-driven event, Backstage Access Presents: Napa Valley created an environment where artists and industry could engage organically, removing traditional barriers and fostering authentic relationships across genres and roles. From acoustic sets and collaborative performances to curated wine tastings, chef-driven meals, and immersive conversations, the event reflected how music is truly discovered and shared in today’s landscape.

“In a time where the lines between genres, platforms, and audiences continue to blur, creating space for real connection is more important than ever,” says Bobbii Jacobs, Founder of Backstage Access Presents. “What we experienced in Napa was exactly that…artists connecting with new audiences, industry discovering new talent, and relationships forming in a way that simply doesn’t happen in traditional settings.”

Throughout the three-day event, attendees participated in a series of curated experiences designed to encourage collaboration and discovery, including intimate performances at premier Napa Valley wineries, industry-focused gatherings, and shared moments that emphasized both artistry and community. The format allowed artists to be experienced beyond a single stage, giving industry professionals and tastemakers a deeper understanding of each artist’s voice, story, and potential.

More than a showcase, Backstage Access Presents: Napa Valley served as a catalyst for future opportunities, sparking new creative collaborations, business conversations, and cross-format partnerships that will continue to evolve well beyond the event itself.

Produced by Wildflower Entertainment, Backstage Access Presents builds on the momentum of its inaugural Heartland event in 2025, which combined music, agriculture, and purpose while raising over $100,000 for the Iowa State University Foundation in support of mental wellness resources for farmers and ranchers.

With its successful Napa Valley debut, Backstage Access Presents continues to establish itself as a forward-thinking platform for music discovery and industry connection, with additional destinations and experiences to be announced in the coming months.

Wineries who participated in the event, either by providing a host location or participating in the Grand Pour, included Alpha Omega; Amizetta; Antinori Napa Valley; Battuello Vineyards; Brandlin Estate; Bread & Butter Wines; Cakebread Cellars; Chappellet Vineyard; Chimney Rock Winery; Clif Family Winery; Ehlers Estate; Eleven Eleven; Fisher Vineyards; Grgich Hills Estate; Hill Family Estate; Lewis Cellars; Llamas Family Wines; Lola Wines; Mark Herold Wines; PATEL – Napa Valley; Paul Hobbs; Paula Kornell Sparkling Wine; Phifer Pavitt Wine; Pine Ridge Vineyards; PlumpJack Winery; Priest Ranch; Prime Solum; Regusci Winery; Revelette Wines; Reynolds Family Winery; Rombauer Vineyards; Rutherford Hill Winery; Salvestrin; Schweiger Vineyards; Sleeping Giant; Somnium; St. Supéry Estate Vineyards & Winery; Stag’s Leap Wine Cellars; STEREOGRAPH; The Vice; Trinitas Cellars; Whetstone Wine Cellars; and Whitehall Lane.

Partners and sponsors of Backstage Access Presents: Napa Valley included Athletic Brewing, Bearded Man Coffee, Burns, Custom House, Ely Cattleman, Hint Water, Hook & Cleaver Ranch, JBL, Lucchese, Napa Valley Vintners, Suerte Tequila, Vacation Sunscreen, Visit Napa Valley, Waterloo Sparkling Water, YETI, and charity partner Mentis.

For more information, visit www.backstageaccesspresents.com.

About Backstage Access Presents: Backstage Access Presents is a multi-format destination experience created to foster authentic connection between artists, industry leaders, and tastemakers. Through curated live performances, immersive environments, and shared experiences, the platform reflects the evolving landscape of music discovery and collaboration.

About Wildflower Entertainment: Wildflower Entertainment is a full-service production and events company specializing in creating elevated, experience-driven gatherings that bring together music, culture, and community.

[CLICK IMAGES BELOW TO DOWNLOAD]

Parker McCollum connects with music supervisors and radio programmers at the 2026 Backstage Access Presents: Napa Valley.

Credit: Backstage Access Presents / Alexander Rubin

The Kruse Brothers

Credit: Backstage Access Presents / Alexander Rubin

2026 Backstsage Access Presents: Napa Valley / Rugusci Winery

Credit: Backstage Access Presents / Alexander Rubin 2026 Backstsage Access Presents: Napa Valley

Credit: Backstage Access Presents / Alexander Rubin

Madeleine O’Connell (Country Now), Amber Anderson and Joyce Rizer (Amazon Country Heat/Y’all Access/WSM), Hanley Riggs (iHeartMedia)

2026 Backstsage Access Presents: Napa Valley | Credit: Backstage Access Presents / Will Bucquoy 2026 Backstsage Access Presents: Napa Valley | Credit: Backstage Access Presents / Ryan Waneka Bobbii Jacobs, Julia Cole, Maggie Rose

2026 Backstsage Access Presents: Napa Valley | Credit: Backstage Access Presents / Ryan Waneka