Nashville’s Longest-Running Independent Public Relations Firm
AristoPR is the press and publicity division of The AristoMedia Group, representing a select roster of artists, brands, events, and organizations. Based in Nashville, AristoPR has spent more than 40 years developing strategic publicity campaigns that generate visibility, build credibility, and connect compelling stories with audiences worldwide. Through decades of trusted media relationships and an extensive national and international network of industry contacts, our team has helped launch and elevate artists including Keith Urban, The Red Clay Strays, Chris LeDoux, Charlie Daniels, Jo Dee Messina, Trisha Yearwood, and many more, while leading campaigns for renowned organizations and events such as Country Radio Seminar, Cirque du Soleil, Electronic Arts (EA Music), Nashville Meets London, and Backstage Access Presents: Napa Valley. By combining personalized strategy with global media reach, AristoPR secures meaningful coverage across leading online, print, television, radio, and digital outlets, delivering measurable results for clients around the world.
A deliberately manageable roster — the artists, brands, and events we’re proud to work with right now.
From flagship industry gatherings to international festivals, a selection of the events we’ve helped bring to the world stage. Our team has the ability to assist with public relations, talent booking, credentialing, red carpets, content management, and more across a wide range of events.
The format’s flagship annual gathering, held each year at the Omni Hotel Nashville — we’ve handled press and on-site media for the Country Radio Broadcasters for years.
A multi-format destination gathering — three days of intimate performances, culinary experiences, and world-class wine connecting artists and industry tastemakers. Inaugural lineup features Parker McCollum, Grace Potter, Shinedown, Brett Kissel, and more.
A three-day VIP destination event blending music, culture, and purpose — raising more than $100,000 for the Iowa State University Foundation and rural mental wellness. Closed with Tim McGraw’s first-ever concert at the Field of Dreams Movie Site.
Press and red-carpet activations for the Nashville-based productions, including AXEL, Alegría, CORTEO, Michael Jackson THE IMMORTAL World Tour, OVO, Saltimbanco, Songblazers, TORUK – The First Flight, and Varekai.
The UK’s largest free country festival, co-founded by Christy Walker to bridge Nashville and international audiences.
An import event spotlighting international country artists performing in Music City.
Ty Herndon’s annual benefit championing inclusion and acceptance in country music.
Honoring the broadcasters and personalities who built and sustain the format.
A Texas-style showcase championing the legacy of Texas Country and the voices shaping its future — with line dancing, food, and a lineup of rising Lone Star talent.
Intimate, invitation-only weekends pairing top artists with industry and fans in California wine country.
The country edition of the celebrated series — marquee names in an up-close, unforgettable setting.
A mountainside music experience set high in the Colorado Rockies.
Making our clients stand out among the rest — wherever their audience is.
From strategy and storytelling to media placements and measurable results, every campaign is tailored to elevate your brand, amplify your message, and reach the audiences that matter most.
Build customized publicity campaigns designed around your goals, timeline, audience, and opportunities.
Create compelling press releases, biographies, media kits, talking points, and promotional assets that tell your story.
Pitch your story to targeted journalists, producers, podcast hosts, broadcasters, digital media, and industry influencers.
Coordinate market-by-market publicity, interviews, television, radio, podcasts, and promotional appearances surrounding tours and releases.
Manage media credentials, press coordination, interview lines, red carpets, launches, showcases, premieres, and special events.
Provide ongoing guidance on communications strategy, branding, messaging, partnerships, crisis planning, and long-term growth.
Prepare artists, executives, and spokespeople with customized coaching for interviews, television appearances, podcasts, and public speaking.
Build visibility for executives, entrepreneurs, producers, organizations, and thought leaders through strategic media positioning and speaking opportunities.
Track results, deliver comprehensive reporting, and extend the life of earned media through strategic amplification and ongoing promotion.
Define campaign goals, uncover compelling story angles, and align on a roadmap for success.
Assemble the press materials needed to tell your story — from press releases and bios to photography, videos, and digital assets.
Develop a customized publicity strategy that maximizes visibility before, during, and after key announcements.
Craft targeted pitches and connect your story with the journalists, producers, broadcasters, and influencers who matter most.
Coordinate interviews, features, premieres, reviews, appearances, and media opportunities that elevate your brand.
Extend the impact of earned media by leveraging coverage across digital platforms, social media, websites, and future campaigns.
Provide ongoing communications guidance, industry insight, and publicity recommendations as opportunities evolve.
Measure campaign performance, share meaningful results, and continually refine strategy to maximize impact.
The people behind every campaign — setting strategy, building relationships, and making sure our clients are heard.
As Co-Owner and President of The AristoMedia Group, Christy Walker oversees one of Nashville’s most dynamic public relations and strategic marketing agencies. A third-generation member of a storied Music Row family, she has been instrumental in the success of more than 350 campaigns and events across country music and global entertainment.
As Co-Owner and President of The AristoMedia Group, Christy Walker oversees one of Nashville’s most dynamic and comprehensive public relations and strategic marketing agencies. Founded in 1980 by her father, Jeff Walker, The AristoMedia Group has a legacy spanning over four decades and serves as a cornerstone of Nashville’s entertainment industry. The company is comprised of six specialized divisions: AristoPR (press and publicity), AristoVideo (video promotion), AristoDigital (digital marketing), Marco Club Connection (dance club marketing), Marco Promotions (secondary radio promotion), and Walker-Watkins & Associates (international consulting). It is also home to international entertainment brands Nashville Meets London and Country Goes Global, further solidifying its role as a leader in global music outreach.
As one of Music Row’s most prominent publicists (profiled in Music Row Magazine) and event producers, Walker has been instrumental in the success of over 350 campaigns and events. Her impressive portfolio includes campaigns and activations for renowned organizations and artists such as Country Radio Broadcasters, Country Radio Seminar, Billy Ray Cyrus, Cavalia (Odysseo), Charlie Daniels, eight Cirque du Soleil productions (Songblazers, AXEL, Alegria, CORTEO, Michael Jackson THE IMMORTAL World Tour, OVO, Saltimbanco, TORUK — The First Flight, and Varekai), the Nashville Symphony, Electronic Arts/EA Games, Enchant presented by Hallmark, Elevation Beaver Creek, Live In The Vineyard, Live In The Vineyard Goes Country, the boutique film/TV convention RomaDrama, Grammy award-winning blues artist Keb’ Mo’, the Red Clay Strays, Tracy Lawrence, Travis Tritt, Ty Herndon, Whiskey Myers, and many more.
Walker comes from a family deeply entrenched in the music industry. Her grandfather, Bill Walker, was a celebrated arranger and composer known for Eddy Arnold’s iconic hit “Make The World Go Away.” Profiled in the New York Times, he served as music director for the CMA Awards, The Johnny Cash Show (ABC), The Statler Brothers Show (TNN), and many others. Her late father, Jeff Walker, founded The AristoMedia Group and served on the boards of the ACM, CMA, CRS, and NARAS, shaping the trajectory of country music on a global scale.
Christy’s passion for the industry began early, fueled by her family’s legacy and her own experiences as a competitive drummer — the first female in her school’s drumline, paving the way for others in male-dominated spaces. After earning a degree in Business Administration with a focus on marketing from Belmont University, she joined The AristoMedia Group in 2003. Beginning part-time as a receptionist, she ascended through the company to her current role, modernizing its operations, expanding its digital footprint, and growing its international presence.
In 2015, AristoMedia founder Jeff Walker — Christy’s father, mentor, and friend — unexpectedly passed away. Deeply motivated to carry on the business and preserve her father’s legacy, she remains committed to supporting the import and export of international artists. In 2016, she co-founded Nashville Meets London, a festival bridging Nashville’s musical heritage with international audiences; its inaugural event drew thousands to London’s Canary Wharf and has since grown into a globally recognized brand with a monthly London residency and collaborations including the Royal Albert Hall. She later launched Country Goes Global, an import event spotlighting country artists from around the world performing in Music City.
A Nashville-based music publicist with over seven years of experience, Taylor supports press and client coordination for events including Country Radio Seminar, Country Radio Hall of Fame, Live In The Vineyard, Elevation, Cirque du Soleil’s Songblazers, and the Concert for Love & Acceptance. Before joining AristoMedia, she served as Tour Publicist at All Eyes Media, supporting campaigns for Jason Isbell, Widespread Panic, and Daniel Donato.
Liza joined AristoMedia from MusicRow Magazine, where she served as both Project Manager and Subscription Manager/Writer, contributing to editorial content and managing day-to-day operations. A graduate of the University of Alabama with a B.A. in English and a minor in communication studies, she previously worked with Anderson Benson (now Gallagher), supporting the firm’s Entertainment Specialty Practice.
Julianna joined AristoMedia after earning her bachelor’s degree in Journalism and Mass Communication from Samford University and a master’s degree in Advertising & Public Relations from The University of Alabama. She supports publicity campaigns for artists and entertainment brands including The Red Clay Strays, Ty Herndon, Nashvillains, The Lacs, and more, bringing strong writing skills, creativity, and a passion for strategic communications to every campaign.
For more than four decades, The AristoMedia Group has been built on a simple belief: great stories deserve to be heard.
The Walker family’s roots in the music industry run deep. Christy’s grandfather, Bill Walker, was one of the most respected musical arrangers, conductors, and producers in Nashville history. An Australian-born musician who trained at the Sydney Conservatorium of Music, Walker became one of the architects of the Nashville Sound, crafting arrangements for legendary artists including Johnny Cash, Eddy Arnold, George Jones, Roy Orbison, Dolly Parton, and countless others. He served as musical director for ABC’s The Johnny Cash Show, conducted orchestras for numerous CMA Awards broadcasts, and helped shape some of country music’s most iconic recordings. His influence on Music City earned him recognition as one of the most prominent musical arrangers in Nashville history.
Inspired by that legacy, Jeff Walker brought his own entrepreneurial vision to Music Row when he founded The AristoMedia Group in 1980. Under his leadership, Aristo grew from a boutique publicity company into one of Nashville’s most respected independent entertainment marketing firms. A pioneer in video promotion and an early advocate for emerging media platforms, Jeff helped shape the way country music was marketed to audiences around the world. His work contributed to the success of artists including Garth Brooks, Keith Urban, Shania Twain, Toby Keith, Alan Jackson, Charlie Daniels, and Jo Dee Messina, while his passion for international outreach helped expand country music’s global footprint.
Christy Walker joined Aristo in 2003, working alongside her father and gaining hands-on experience across publicity, promotion, artist relations, and business operations. For more than a decade, she helped support the company’s growth while building her own industry relationships and expertise. Following Jeff Walker’s unexpected passing in 2015, Christy stepped into a leadership role and has since guided the company into its next chapter.
Today, Christy serves as President and Co-Owner of The AristoMedia Group, leading the company’s vision and day-to-day operations while continuing the relationship-driven approach that has defined Aristo for more than 40 years. Alongside Co-Owner Terri Walker, she remains committed to the values established by the generations before her—helping artists, brands, events, and organizations connect with audiences around the world through strategic storytelling, trusted relationships, and innovative marketing solutions.
Three generations. More than four decades.
A legacy built on relationships.
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Read more →From album launches and tour press to brand campaigns and marquee events, we build the strategy that puts you in front of the right audiences — and the media that matter. Tell us what you’re working on, and let’s make it impossible to ignore.
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